Today, we're talking about a topic that sits at the heart of the INFORMS mission: public engagement. While many people think of analytics and operations research as tools used in businesses, universities, or research labs, these disciplines also play an important role in informing public policy, improving government decision-making, and helping communities tackle difficult problems.

Joining me today is someone who has spent his career not only advancing the field, but helping others understand its value and impact. Jim Cochran is a professor at the University of Alabama, an internationally recognized educator, researcher, and advocate for analytics and operations research. He is also the recipient of the 2025 INFORMS Advocacy and Governance Committee Award for Public Engagement.

Earlier this year, we kicked off 2026 with INFORMS President Mark Lewis, talking about his vision for the year ahead.

Now, just after the INFORMS Analytics+ Conference – his first major event as president – we're checking back in to reflect on what we've seen so far, what stood out, and what's still ahead for the INFORMS community.

In this episode, we're diving into something every one of us experiences - but may not always think about strategically: customer relationships. Why do we stay loyal to some brands and leave others after one frustrating interaction? How are analytics and AI helping companies predict churn, personalize experiences, and build trust in a world where customers have more power than ever before?

Helping tackle these questions is Ankit Agrawal, whose work sits at the intersection of analytics, customer experience, and business strategy. We'll talk about what companies are getting wrong about loyalty, how CRM has evolved, and why the future of customer relationships may depend as much on empathy as it does on algorithms.