Revenue is commercial leadership, not just pricing (Dutch)
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Revenue is commercial leadership, not just pricing (Dutch)
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概要
Sick of overcomplicated revenue strategies? Learn how simplicity and commercial leadership unlock profit for independent hotels.
Niek Kollau shows how to turn chain-level structure into practical wins for small properties.
Guest: Niek Kollau, commercial 'co-pilot' and revenue management consultant at Rev&U, former NH revenue manager and coffee-shop owner, with hands-on experience building commercial structure for independents.
Key takeaways
- Build a clear commercial structure to raise margins and stop reactive price moves
- Use guest profiles to target distribution, attract higher-yield segments and reduce OTA dependence
- Implement year planning and simple segmentation for predictable occupancy and smoother operations
- Add low-cost direct-channel benefits to drive more profitable direct bookings without price wars
Expect practical examples on OTA pricing, direct-channel add-ons and converting guest experience into pricing power.
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Disclaimer: This podcast shares stories, experiences, and opinions from hosts and guests. They are personal perspectives only and not statements of fact or official advice from The Future of Hospitality