In Episode 9 of Rise To Your Everest, Adam sits down with Rhys George. Founder of Bearhug, entrepreneur, and long-standing supporter of the APEX community.

For the past three years, Bearhug has supported APEX from the very beginning. But for Rhys, this partnership goes beyond business. Last year, he stepped onto the start line himself, experiencing first-hand the challenge, the community, and what it truly means to stand shoulder to shoulder with others in moments of adversity.

Rhys shares his journey from leaving a secure career to build Bearhug, navigating the highs and lows of entrepreneurship, and the lessons learned through both success and setbacks. He opens up about leadership, the responsibility of family, and how losing his father reshaped his perspective on life, purpose, and what really matters.

This conversation explores the mindset required to build something meaningful, the importance of structure and performance, and why success isn’t fixed, it evolves with each season of life.

If you’re building a business, leading a team, or striving to create something with purpose, this episode will challenge how you think about pressure, resilience, and what it truly means to step into the arena.

🧭 Topics Covered

• Building Bearhug and taking the entrepreneurial leap
• Leadership through adversity and personal loss
• The power of stepping into challenge as a founder
• Performance, structure and high standards
• Family, responsibility and evolving identity
• Redefining success across different seasons of life
• The value of community and shared hardship

🌐 Connect with Rhys & Bearhug

Website: https://www.getabearhug.com

Instagram: @bearhug_ceo | @getabearhug

🎙 About Rise To Your Everest

Rise To Your Everest explores resilience, mindset, and personal growth through honest conversations with people who push beyond comfort and keep climbing through life’s toughest challenges.

📬 Get in Touch:

https://www.instagram.com/adamclayton.apex/

https://www.instagram.com/apex.officialuk/

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