HYROX just crossed 4,500 affiliates in North America. A year ago, that number was under 1,500.

In this episode of “Run a Profitable Gym,” Two-Brain CEO John Franklin sits down with Eric O'Neil, Head of Affiliates for HYROX (Americas), to talk about what’s driving that growth, what the best training clubs are doing differently and what’s coming next for gym owners who want to capitalize on the HYROX opportunity.

Eric explains how the affiliate program works, including the pre-sale ticket process and how HYROX markets affiliate events through their regional newsletters.

He also shares what separates the training clubs bringing 50-plus members to race day from the ones that never quite find their footing.

The conversation covers the full picture for gym owners who want to run a profitable HYROX program:

- Running sims and camps
- Adding personal training as an upsell
- Building a 365-day HYROX calendar around local race weekends
- Tapping into the massive pool of non-members who show up to these events

Eric also addresses the elephant in the room: Is HYROX here to stay, and how should gym owners think about the investment?

If you’re HYROX-curious or already affiliated and want to get more out of it, this episode is worth your time.

Get the full toolkit for generating ROI from HYROX affiliation via the link below.

Links

HYROX Toolkit

Gym Owners United

Book a Call

0:00 - Intro

0:40 - HYROX affiliation growth

6:00 - HYROX trends in Europe and the Americas

12:37 - How the pre-sale ticket process works

14:32 - Sims, camps and monetizing events

21:56 - Youth HYROX

35:50 - Building a 365-day HYROX calendar

44:34 - Is HYROX here to stay?

Struggling with paid ads for your gym? Here's what's actually working in 2026.

Today on “Run a Profitable Gym,” Two-Brain CEO John Franklin sits down with Colm O'Reilly, Two-Brain's paid ads specialist, for a tactical breakdown of everything gym owners need to know about Facebook and Instagram ads right now.

In this episode, Colm covers the real numbers behind paid gym ads: what you should expect to pay per lead, what a client actually costs to acquire and how to know if your ads are profitable.

John and Colm explain why ads amplify your other marketing funnels and how Meta's Andromeda update changed the ads game.

Colm introduces a simple “BUT” formula for writing ad copy that speaks directly to your ideal client's goals and objections and breaks down campaign structure for both beginners and advanced gym owners.

The pair also discuss what to say on that first phone call, how to handle the pricing question and how to keep cold leads warm for months after they first clicked.

Watch this episode and walk away with a clear starting point for running profitable gym ads in 2026.

Links

Gym Owners United

Book a Call

0:00 - Intro

2:51 - Ad math and budgeting basics

7:39 - What to expect from your ad spend

10:34 - The Andromeda update and creative strategy

13:03 - The “BUT” framework for ad copy

15:57 - Campaign structure for gym owners

22:15 - Lead ads vs. landing pages

24:13 - Lead nurture and what to say on the phone

32:24 - Troubleshooting ads that aren't working

34:01 - Should you hire an ad agency?

Paid ads have changed. Here’s what gym owners need to know to make them work in 2026.

In this episode of “Run a Profitable Gym,” Two-Brain CEO John Franklin and founder Chris Cooper close out Marketing May with the paid ads funnel.

You build this funnel last because it’s the one that amplifies everything else.

John explains why the old ads playbook is dead—Meta’s Andromeda update changed how ads are targeted and delivered—and what that means for gym owners.

Chris and John share why gym owners need to know how to run their own ads and understand their ad math, rather than just outsource to an ad agency.

They walk through exactly how to create an effective ad campaign and even deliver two clear action steps to help you get started: one for gym owners who have never run an ad, and one for gym owners who are already running them and want better results.

This is episode 4 of 4 in the Marketing May series. If you missed the previous funnels, check them out via the links below.

Links

The Referral Funnel

The Social Funnel

The Content Funnel

Gym Owners United

Book a Call

0:00 - Intro

1:31 - Media buying is dead

5:56 - The 5-1-30 post

10:10 - How to generate content ideas

15:40 - Campaign structure & tracking

18:28 - Your action steps

No time to make content for your gym? Not anymore.

In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper walks you through the exact system he uses to turn one idea into a full week of content in 30 minutes with AI.

Chris demos the entire workflow live, starting with a brain dump audio recording answering a question that came up naturally in his gym.

Then he uploads the audio and transcript into Claude with a prompt that generates a week’s worth of content:

- A podcast script
- A blog post
- An email newsletter blurb
- Five Instagram carousel slides
- A YouTube description and thumbnail

For gym owners who want to go further, Chris also shows the AI stack he uses to create fully polished and edited video content for YouTube and short-form reels.

After this episode, you’ll have the system and tools you need to create consistent content every week.

Links

Gym Owners United

Book a Call

0:00 - Intro

4:17 - Brain dump & QuickCast

5:34 - Claude workflow

10:25 - Podcast distribution

18:27 - Descript AI video editor

26:12 - Reels with OpusClip

Chris Cooper has been publishing content since 1998. It got him fired from one job—but it also built all of his businesses.

In this episode of “Run a Profitable Gym,” Two-Brain CEO John Franklin and founder Chris Cooper give gym owners a step-by-step content system that builds trust, brings in leads and keeps working long after you hit publish.

Chris shares his personal content creation process: how he plans everything during his 25-minute drive to work and then spends another 10 minutes producing the content with AI.

He also explains why AI search is changing the game, with 30 to 40% of your audience searching for your gym using tools like ChatGPT.

The pair also share the four principles your content should follow to get results: local, helpful, shareable and authority-building.

You’ll see real examples of the kind of content that works and walk away with a clear starting point for your gym’s content strategy.

This is episode 3 of 4 in the Marketing May series. Next week: the paid ads funnel.

If you missed the previous funnels, check them out via the links below.

Links

The Social Funnel

The Referral Funnel

Gym Owners United

Book a Call

2:35 - Content vs. social media

3:43 - The content playbook

9:40 - Distributing content

13:40 - Where AI comes in

16:14 - Your action steps

The average gym gets 28.9% of its leads from social media.

Most gym owners leave them on the table by posting the wrong things—or worse, nothing at all.

Today, Two-Brain CEO John Franklin walks through a simple social media system gym owners can use to get more prospects onto their page and convert them into paying members.

He gives you side-by-side comparisons of real gyms’ pages, showing you what attracts leads and what doesn’t.

He also presents examples of gym owners who are crushing it on social right now, such as:

- Joseph Strada, who built an audience by leaning into his love of White Monster.
- Anthony Wu, who gets one to two new small group clients from social every month with under 100 followers.
- Elvis Fisher, whose fun karaoke video became a magnet for new members.

Plus, he hands you DM scripts for starting conversations with new followers, re-engaging old members and turning comments into clients.

Watch this episode and walk away with a clear posting plan, real examples to model and word-for-word scripts to start generating more gym leads from social media today.

Links

Gym Owners United

Book a Call

3:14 - Convert leads from social

5:47 - Create social proof

9:58 - Make prospects like you

12:57 - Build authority

14:27 - 3x5 story method

Tune in to get the exact plan for what to post on social media to grow your gym.

Today on “Run a Profitable Gym,” Two-Brain CEO John Franklin and founder Chris Cooper walk through the social media system that turns lurkers into paying members.

They lay out the big three content types every gym owner should be posting:

- Conversion content that moves prospects closer to buying.
- Connection content that makes people like and trust you before they ever walk through the door.
- Value content that helps your community solve real problems for free.

They break down each type with examples from real gym owners, and they present tactical steps you can take to start creating better gym social content today.

The pair also tackle one of the most underused tools in gym marketing: sell by chat (having real conversations with real people who interact with your social media).

You’ll walk away with a simple weekly posting strategy you can actually stick to.

This is episode 2 of 4 in the Marketing May series. Next week: the content funnel.

If you missed last week’s episode on referrals, check it via the link below.

Links

The Referral Funnel

Gym Owners United

Book a Call

0:37 - People buy from people

2:17 - 3 types of content

15:18 - Story strategy

19:24 - Sell by chat (DM)

22:31 - Your action steps