Episode Summary
Passion lights the flame — but pursuit is what keeps it burning. In Episode 2 of the Greeley Business Spotlight, Coach Paul Ybarra and Dana Janssen get real about what happens after the excitement of starting a business fades and the curveballs start flying. This is an honest, faith-driven conversation about grit, humility, and deciding that your calling is bigger than how you feel on your worst day.

What You’ll Hear in This Episode
Coach Paul opens up about the five weeks he and his wife Hollie spent in an Airbnb after relocating from Dallas to Colorado during COVID — no income, a business that hadn’t taken off yet, and a hard lesson about who the real Provider is. It’s the kind of story that doesn’t get shared enough in business circles, and it’s one you won’t forget.

Dana shares the moment her baking business got very real, very fast — four customers at the door on Christmas Eve, orders not boxed, not packaged, not labeled. Rather than fold, she pushed through. What she discovered on the other side changed how she approaches her business entirely.

Coach Paul also takes you behind the curtain of a high-pressure speaking moment at VoiceQuest, where he was selected as one of 10 out of 100 speakers, heard his name called in front of 300–400 people, and had everything he rehearsed disappear in an instant. What he did next is a masterclass in showing up even when you feel like you flopped.

Key Takeaways

• Pursuit is proof that you’ve decided this is bigger than how you feel.

• Commitment replaces emotion — when the feelings run dry, your decision to keep going is what carries you.

• Passion only gets you so far. You need the long passion, not just the fire passion.

• Doubt the doubt — if it’s doubt, it’s not from God.

• Getting real with yourself is the foundation for real community, connection, and collaboration in business.

About the Hosts

Coach Paul Ybarra is a Kingdom coach, speaker, and people-builder based in Greeley, Colorado. Find him on all socials at @PaulBuildsPeople.

Dana Janssen is the founder of Double J Homestead, a home-based baking brand rooted in authenticity and community. Find her on Facebook and Instagram at Double J Homestead (Instagram: @double_J_Homestead).

You can also find us and follow us on our Facebook page: https://www.facebook.com/greeleybusinessspotlight

Enjoy the show? Subscribe, leave a review, and drop a comment letting Coach Paul and Dana know what topics you want them to cover next. And if you want to be featured on the show to highlight your business — whether it’s charcuterie, lawn care, detailing, or anything in between — reach out. This show is for you.