Your email list is one of the most valuable assets in your business.

A strong list can:

• Open doors to speaking opportunities
• Increase your chances of landing publishing deals
• Create a direct connection with your audience
• Generate long-term, sustainable income
• Build a pool of future clients and customers

The bigger your list, the more opportunities become available.

The 4 Ways to Grow Your List

1. Organic Growth (You Do the Work)

Organic growth happens through your own efforts and relationships.

Examples:

• Social media content
• Facebook groups
• Networking (online and in person)
• YouTube videos and shorts
• Speaking engagements
• Hosting masterclasses
• Running challenges or training events
• Sharing your free gift through your Linktree and profiles

Key takeaway: Consistency creates growth.

2. Paid Speaking Opportunities

Paid speaking opportunities can accelerate list growth because event hosts have already gathered an audience for you.

Benefits:

• Access to warm audiences
• Increased visibility
• Faster list growth
• Credibility-building opportunities

Important: Always vet speaking opportunities to ensure they are legitimate and aligned with your goals.

3. Paid Advertising

Running ads through platforms like:

• Facebook (Meta)
• Google
• YouTube

Advantages:

• Scalable growth
• Predictable lead generation

Challenges:

• Requires budget
• Takes time to optimize
• Results are not always immediate

A common recommendation is to promote a free gift rather than an event, allowing ads to work continuously over time.

4. Collaborative Marketing (Most Powerful)

Collaborative marketing combines audiences and resources.

Examples:

• Affiliate partnerships
• Promo buddy exchanges
• Strategic alliances
• Joint events
• Summits and festivals
• Giveaways
• Collaborative speaking opportunities

Benefits:

• Faster audience growth
• Shared visibility
• Lower marketing costs
• Access to new communities

The power comes from growing together rather than alone.

List Size & Business Growth

Some business studies suggest a relationship between:

• Email list size
• Monthly revenue

While not a guarantee, growing your list often increases:

• Reach
• Opportunities
• Sales potential

Focus on building quality relationships, not just collecting subscribers.

Loved this episode? Then you’re going to love what Elizabeth shares inside UNHUSTLE — a powerful guide for women entrepreneurs who are ready to stop overworking and start building wealth with more alignment, freedom, and sustainability.

UNHUSTLE: The New Revenue Rules for Women Entrepreneurs Who Want More Money …and More Freedom

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