S02 E12 | From Invisible to In-Demand: Designing Your Dream Speaking Calendar
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Why Every Entrepreneur Needs a Speaking Schedule
Many speakers wait for invitations to appear. Successful speakers create a plan.
A speaking schedule helps you:
- Stay visible consistently
- Build momentum throughout the year
- Promote your offers with intention
- Grow your audience and email list
- Position yourself as an authority in your field
Build Your Own Stage First
Before focusing on speaking opportunities, consider the stages you already control.
Your speaking calendar might include:
- Daily reels, stories, or videos
- A weekly show or livestream
- A monthly workshop or masterclass
- A quarterly series or challenge
- An annual signature event or festival
These platforms become the foundation that supports everything else you do.
Then Add Other People's Stages
Speaking on other people's platforms allows you to reach new audiences and expand your impact.
Consider a schedule such as:
- Weekly podcasts or guest appearances
- Monthly festivals, summits, or community events
- Quarterly conferences or larger industry events
- Annual dream stages, retreats, or international speaking opportunities
The exact schedule doesn't matter as much as having one.
Match Your Speaking to Your Goals
Every speaking opportunity should point toward something meaningful:
- A coaching program
- A retreat
- A book launch
- A course
- A membership
- A growing email list
When your speaking has a purpose, your visibility creates results.
One Thing at a Time
It's easy to feel overwhelmed by all the opportunities available.
Remember: you don't have to do everything.
One event at a time. One promotion at a time. One conversation at a time.
Consistency beats intensity.
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