In this engaging conversation, Caitie Cupples shares her journey as a website copywriter, her love for fantasy books like Dungeon Crawler Carl, and her insights on balancing business, reading, and family life. Discover practical tips on updating website copy, time management, and the importance of empathy-driven content.

Action items:

• Create an emergency plan for personal and business life
• Automate client communication and project management processes
• Build a support network for unexpected life events

Chapters

00:00 Exploring Fantasy Literature: Dungeon Crawler Carl

03:16 Diving into Rom-Coms and Academic Affairs

03:47 Television Shows: Bridgerton and Beyond

06:00 Podcast Recommendations and Listening Habits

07:16 Conversation Starters

08:49 Book Trackers: Storygraph vs Goodreads

11:43 Dog Adoption Journey

18:07 Travel Adventures: From Lisbon to Local Trips

19:04 Food Obsessions and Comforts

23:09 Introducing Caitie Cupples: A Journey to Copywriting

24:31 Rebuilding After a Crisis

30:50 Emotional Impact of Loss

36:26 Looking Ahead: Rebuilding and Moving Forward

Resources

• Dungeon Crawler Carl by Matt Deniman - https://mattdinniman.com/books/dungeon-crawler-carl/
• Proof of Life Podcast by Tori Sprankle https://www.torisprankel.com/proof-of-life-podcast
• Sunsama Planning Tool -https://sunsama.com/
• Storygraph for Book Tracking -https://app.thestorygraph.com/

Guest:

Caitie Cupples is an empathy-first, conversational copywriter who helps creative entrepreneurs weave their personality, story, and values into the words that represent their brands so they can sell out their offers while feeling authentically themselves.

If Caitie’s not clacking away on her keyboard, writing website, email, or launch copy for clients, she’s probably taking a walk in the woods of the Pacific Northwest with her family, adding another book to her library holds list, or baking delicious muffins that her kids may or may not deem edible.

To learn more, head to her website at www.caitiecupplescreative.com, find her on Instagram/Threads @caitiecupplescreative, or subscribe to her newsletter, www.caitiecupplescreative.com/subscribe

Host:

Erin Taylor, Lunimae Strategy & Systems Design

Learn more at www.lunimae.com or follow along @lunimaestrategy