What separates average sales leaders from the ones people actually want to follow?

In this episode of Sales Lead Dog, Christopher Smith sits down with Joy Wilder Lybeer, Chief Revenue Officer at Source Advisors, for a conversation on sales leadership, team building, accountability, trust, and why servant leadership still wins in high-performance sales organizations.

Joy shares the leadership lessons that shaped her career, from running retail banking teams to leading revenue organizations, and explains why the best leaders stay close to the work, stay honest with their teams, and never confuse authority with leadership.

This episode also dives into CRM adoption, performance culture, identifying future leaders, and why helping people achieve their best is one of the most important jobs a sales leader can take on.

• Why great sales leaders are tough on numbers but generous with people
• How trust and vulnerability shape high-performing sales teams
• Why some top performers should never become managers
• What Joy looks for when building a winning sales culture
• How to identify future sales leaders inside your team
• Why women in sales often need encouragement to step into leadership roles
• What breaks CRM adoption and how leaders can fix it
• Why servant leadership is still one of the strongest growth advantages in sales

Joy Wilder Lybeer is the Chief Revenue Officer at Source Advisors, a specialty tax advisory firm that helps businesses unlock tax credits and incentives through expert guidance and CPA partnerships.

She is an experienced revenue leader with a background across strategy, marketing, banking, and executive sales leadership. Throughout her career, Joy has built high-performing teams, led large revenue organizations, and developed a leadership style centered on accountability, trust, and helping people reach their full potential.

LinkedIn: https://www.linkedin.com/in/joywilderlybeer/

Learn more about Source Advisors: https://sourceadvisors.com/

Sales Lead Dog is hosted by Christopher Smith, CRM technology and sales process expert, and founder of Empellor CRM. Each episode features sales leaders who have separated themselves from the rest of the pack, sharing how they achieve success with their teams and their CRM strategy.

Unless you are the lead dog, the view never changes.

All episodes and show notes: https://empellorcrm.com/salesleaddog/

If this episode brought you value:

👍 Hit Like and help more sales professionals find this conversation. 🔔 Subscribe so you never miss a Sales Lead Dog episode. 💬 Drop your biggest takeaway in the comments. What makes a sales leader worth following?

What does it take to drive growth, lead change, and build winning sales organizations?

In this episode of Sales Lead Dog, Christopher Smith sits down with Rodrigo Hijar, Head of Sales Strategy and Planning at Vilore Foods Company, to discuss sales leadership, growth strategy, change management, consumer behavior, CRM, and the future impact of AI on sales organizations.

Rodrigo shares lessons from his journey through management consulting, revenue growth strategy, and consumer goods leadership. He explains why showing up consistently, staying ready for opportunity, and embracing change are critical to long-term success.

The conversation explores how sales strategy teams can partner more effectively with sales leaders, why change management often fails, and how AI is beginning to reshape the role of CRM and sales planning.

• Why showing up consistently is one of the biggest drivers of success • How luck and preparation work together to create opportunities • The difference between B2B and consumer-focused sales organizations • Why sales leadership requires a unique approach to management • How sales strategy teams can create greater organizational impact • The keys to successful change management initiatives • Why sales and strategy teams must operate as one organization • How CRM should help predict what happens next, not just track activity • Why AI will transform sales planning and decision-making • How high-performing teams embrace growth and change

Rodrigo Hijar is Head of Sales Strategy and Planning at Vilore Foods Company, where he helps drive commercial growth, organizational transformation, and strategic planning initiatives.

With more than 12 years of experience advising and leading consumer goods organizations across the United States and the Americas, Rodrigo brings deep expertise in revenue growth management, pricing strategy, pack-price architecture, promotional optimization, trade terms, and commercial strategy.

His career spans management consulting and consumer goods leadership, helping organizations unlock growth opportunities while building sustainable commercial capabilities.

LinkedIn: https://www.linkedin.com/in/rodrigo-hijar/

Learn More About Vilore Foods: https://www.vilore.com/

Sales Lead Dog is hosted by Christopher Smith, CRM technology and sales process expert, and founder of Empellor CRM. Each episode features sales leaders who have separated themselves from the rest of the pack, sharing how they achieve success with their teams and their CRM strategy.

Unless you are the lead dog, the view never changes.

All episodes and show notes: https://empellorcrm.com/salesleaddog/

If this episode brought you value:

👍 Hit Like and help more sales professionals find this conversation.

🔔 Subscribe so you never miss a Sales Lead Dog episode.

💬 Drop your biggest takeaway in the comments. What has been the biggest factor in your career growth: preparation, opportunity, or persistence?

What does it take to build high-performing sales teams in an AI-driven world? In this episode of Sales Lead Dog, Christopher Smith sits down with Leala Dueno, CRO and Founder at LATTIX, to discuss sales leadership, team development, mentorship, CRM strategy, AI, and what it takes to create repeatable revenue growth. Leala shares lessons from her journey building and scaling sales organizations, leading enterprise growth initiatives, and helping companies navigate the evolving relationship between data security, AI, and business growth. The conversation explores the realities of sales leadership, the importance of resilience, how to manage up effectively, and why CRM and AI are transforming the future of sales organizations. What You'll Learn • How great mentors can accelerate career growth • Why ego often becomes a barrier to sales success • The mindset needed to overcome setbacks in sales • Lessons from building and scaling high-performing teams • How successful leaders manage up and influence stakeholders • Why CRM must evolve beyond a system of record • How AI is changing sales operations and decision-making • The risks organizations face when adopting AI • Why data quality is critical for growth and forecasting • Leadership principles that help teams perform consistently About Leala Dueno Leala Dueno is the CRO and Founder at LATTIX, a company building trust infrastructure for the AI era. She is a revenue leader and startup operator with extensive experience building and scaling sales and account management teams across global technology organizations. Throughout her career, Leala has led enterprise growth initiatives, developed go-to-market strategies, and managed multimillion-dollar portfolios across technology services and AI-driven solutions. At LATTIX, she is helping define a new category at the intersection of data security, AI, and zero-trust infrastructure, enabling organizations to securely share, control, and trust their data across increasingly complex environments. Her leadership approach focuses on building repeatable revenue systems, developing talent, and helping organizations adapt to the rapidly changing technology landscape. Connect with Leala Dueno LinkedIn: https://www.linkedin.com/in/lealadueno/ Learn More About LATTIX: https://lattix.com About Sales Lead Dog Sales Lead Dog is hosted by Christopher Smith, CRM technology and sales process expert, and founder of Empellor CRM. Each episode features sales leaders who have separated themselves from the rest of the pack, sharing how they achieve success with their teams and their CRM strategy. Unless you are the lead dog, the view never changes. Connect and Learn More All episodes and show notes: https://empellorcrm.com/salesleaddog/ If this episode brought you value: 👍 Hit Like and help more sales professionals find this conversation. 🔔 Subscribe so you never miss a Sales Lead Dog episode. 💬 Drop your biggest takeaway in the comments. What leadership lesson has had the biggest impact on