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  • The One Thing Salon Owners Must Do in 2026 to Get Found by AI – with Renee from Salon Society

    The One Thing Salon Owners Must Do in 2026 to Get Found by AI – with Renee from Salon Society
    2026/05/24
    You have done everything right. The website is beautiful, the work is gorgeous, the reels go up. So why does it feel like you are shouting into a void while new faces still trickle in from who knows where? This episode answers the who knows where, and the answer has changed.Jen sits down with Renee from Salon Society, for a conversation that started over dinner and turned into a deep dive neither of them wanted to end. Renee has seen this industry from every side. A mature age apprentice who became a Kevin Murphy educator. Then a sales rep who built a territory on relationships. Then a social media agency owner running it all between nap times. And now someone who lives inside the world of AI marketing for salons. She is not teaching theory. She is in salon every week watching real new clients walk in and asking every single one of them how they found the place.What she is finding will change how you think about marketing in 2026. One woman booked a curly hair appointment after typing "best curly hairdresser south Perth" into ChatGPT. Renee shares the real numbers, the multi step path a client takes before they book, and the holes in the bucket that quietly cost you the clients you already worked hard to attract. There is also a tender thread running underneath all of it, about success, motherhood, and the day her son threw her phone across the room and she realised she had built the business but forgotten to pivot it.If this conversation lights something up in you, Renee teaches the full system behind it, building a digital presence that brings in bookings without posting more or chasing trends, in her own online course.What we coverHow clients are now using AI tools like ChatGPT to find a salon, and what that means for youThe one thing to become obsessed with in 2026, knowing exactly where your new clients come fromWhy a referred client can find you and still not book, and how to plug the holes in your bucketOptimising your socials, website and Google Business Profile so AI can actually find youWhy your captions matter again, and the problem and solution story every caption should tellBuilding an evergreen content strategy so you can stop chasing trends and get off the hamster wheelUsing AI to amplify your brand voice instead of replacing itRenee's own pivots, from the salon floor to education to agency to AI, and knowing when each season is overWhat success actually felt like, and the honest cost of chasing moreThis is the episode that makes the AI shift feel less like a threat and more like the most useful thing to happen to salon marketing in years.FAQsHow do salon clients find a business using AI like ChatGPT? Clients type a plain question into an AI tool, such as the best hairdresser for a service in their suburb, and the AI answers by pulling from your socials, website, Google reviews and listed services. The more consistent and specific your content is across those places, the more likely AI is to recommend you.What is the one thing salon owners should focus on in 2026? Become obsessed with knowing where your new clients actually come from by asking every new client how they found you and whether that is when they booked. Once you know what is working, you can make more of that content instead of chasing new clients online for hours.Do captions still matter for salon social media? Yes, more than ever. AI reads the words in your captions and on screen text to understand what your content is about, so a caption that names the service, the client's problem and the solution is what helps you get found and booked.Mentioned in this episode:💛 A HUGE Thank You to Our Podcast Sponsors - TimelyWe’ve partnered with Timely to bring you something special:➡ Enjoy a 14 day free trial to see how Timely can transform your salon.➡ New customers get 50% off their first 3 months.If you've been thinking about levelling up your salon systems, this is your moment. Timely is designed specifically for salons. Helping you manage bookings, clients, staff, and more with ease.Use the code SALONRISING at checkout or click the link below to to claim the offer. 👇Timely💖 Celebrating Our Podcast Partner – Christophe Robin, proudly distributed by McM ImportsWe’ve partnered with Christophe Robin and MCM Imports to bring you something beautiful:➡ Experience the Christophe Robin Discovery Box — curated by pro ambassador Monique McMahon.➡ Inside, you’ll find her handpicked favourites — the hero products she swears by in the salon.It’s your invitation to explore the range and discover why Christophe Robin has become a quiet obsession among stylists who know their craft.Click the link below to request your FREE Christophe Robin Discovery Box, exclusively through McM Imports. 👇MCMhttps://www.salonrising.com
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    56 分
  • Mini Moment #22: You Are Not the Only One Asking That Question – with Sherri from Timely

    Mini Moment #22: You Are Not the Only One Asking That Question – with Sherri from Timely
    2026/05/17

    The bravest thing you can do as a business owner is admit you do not have all the answers.

    In this Mini Moment, Jen sits down with Sherri from Timely to talk about why asking for help might just be the most underrated business move you make this year.

    Timely Answers is the new drop in session format that has been quietly booking out. A community of other business owners, and an open invitation to ask the questions you have been carrying around alone. Because the moment you hear someone else ask the thing you were too nervous to ask, everything shifts.

    The conversation then opens out into something equally valuable. How small sensory shifts in your service, a hand massage, a foot rub, a scalp moment, the smell of your salon, can move you from another appointment to a memorable experience your client will talk about. And how the energy you bring to your business is the energy your clients walk out with.

    What we cover

    • The new Timely Answers drop in sessions and how they work
    • Why community removes the loneliness of running a salon
    • The power of realising someone else is asking the same question
    • How to think outside the square with higher ticket offerings
    • Why regulated business owners create regulated clients
    • Bringing the passion back into your business

    When you stop trying to do it all alone, everything gets lighter.

    Mentioned in this episode:

    https://www.salonrising.com

    💛 A HUGE Thank You to Our Podcast Sponsors - Timely

    We’ve partnered with Timely to bring you something special:

    ➡ Enjoy a 14 day free trial to see how Timely can transform your salon.

    ➡ New customers get 50% off their first 3 months.

    If you've been thinking about levelling up your salon systems, this is your moment. Timely is designed specifically for salons. Helping you manage bookings, clients, staff, and more with ease.

    Use the code SALONRISING at checkout or click the link below to to claim the offer. 👇

    Timely

    💖 Celebrating Our Podcast Partner – Christophe Robin, proudly distributed by McM Imports

    We’ve partnered with Christophe Robin and MCM Imports to bring you something beautiful:

    ➡ Experience the Christophe Robin Discovery Box — curated by pro ambassador Monique McMahon.

    ➡ Inside, you’ll find her handpicked favourites — the hero products she swears by in the salon.

    It’s your invitation to explore the range and discover why Christophe Robin has become a quiet obsession among stylists who know their craft.

    Click the link below to request your FREE Christophe Robin Discovery Box, exclusively through McM Imports. 👇

    MCM
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    8 分
  • Service or Sacrifice. Which One Are You In – with Sam and Jen

    Service or Sacrifice. Which One Are You In – with Sam and Jen
    2026/05/10

    There is one question that quietly underpins every leadership decision a salon owner makes. Are you in service or are you in sacrifice?

    In this honest, reflective conversation, Sam and Jen sit down to unpack the difference, why it matters, and how the answer changes everything from your team energy to your retail numbers to the way you feel walking into your own business.

    This is not a leadership masterclass. It is a real conversation between two friends who are deep in the work themselves, examining the labels we attach to leadership, culture and ourselves. The word boss carries an ego. The word culture has become a buzzword. And the version of leadership most of us were taught, the one that sits at the top shouting orders down, is actually the opposite of what builds a business that lasts.

    Sam shares what she has learned from 14 staff down to three, why finance is the most important pillar of any small business, and why the targets document she has used for years has never felt more valuable.

    Jen reflects on capacity, glass balls and plastic balls, and the moment she pulled out of an event that would have broken her. Together they explore what it actually looks like to lead from below rather than above.

    What we cover

    • The difference between service and sacrifice, and how to tell which one you are in
    • Why resentment is the signal you have stepped into sacrifice
    • Reverse engineering your leadership from the version you actually want
    • Why the word boss does not sit right anymore
    • Finance as the foundation everything else flows from
    • Why your team needs financial literacy, not just targets
    • Capacity, boundaries and protecting your glass balls
    • Stripping the ego out of the decisions you make about your business
    • Why your first priority is your team and theirs is your clients
    • The labels we attach to ourselves, our businesses and the people in them

    When you lead from service, your business stops feeling heavy. It starts feeling like home.

    Mentioned in this episode:

    https://www.salonrising.com

    💖 Celebrating Our Podcast Partner – Christophe Robin, proudly distributed by McM Imports

    We’ve partnered with Christophe Robin and MCM Imports to bring you something beautiful:

    ➡ Experience the Christophe Robin Discovery Box — curated by pro ambassador Monique McMahon.

    ➡ Inside, you’ll find her handpicked favourites — the hero products she swears by in the salon.

    It’s your invitation to explore the range and discover why Christophe Robin has become a quiet obsession among stylists who know their craft.

    Click the link below to request your FREE Christophe Robin Discovery Box, exclusively through McM Imports. 👇

    MCM

    💛 A HUGE Thank You to Our Podcast Sponsors - Timely

    We’ve partnered with Timely to bring you something special:

    ➡ Enjoy a 14 day free trial to see how Timely can transform your salon.

    ➡ New customers get 50% off their first 3 months.

    If you've been thinking about levelling up your salon systems, this is your moment. Timely is designed specifically for salons. Helping you manage bookings, clients, staff, and more with ease.

    Use the code SALONRISING at checkout or click the link below to to claim the offer. 👇

    Timely
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    40 分
  • Mini Moment #21: 14 New Clients a Week and How She Got Them – with Tegan from Moosh

    Mini Moment #21: 14 New Clients a Week and How She Got Them – with Tegan from Moosh
    2026/05/03

    In this Mini Moment, Tegan from Moosh joins Jen to talk about something most salon owners are quietly stressing about...marketing. Specifically, what to actually spend money on, when to bring someone in to help, and what kind of return you can realistically expect.

    After years of consistent regulars, Tegan is in a rebuild season and marketing to brand new clients is now non-negotiable. She shares exactly what she has been doing, why she finally outsourced her paid ads, and how that decision is now bringing in 14 new clients a week.

    This is an honest, practical conversation about the chicken and egg of marketing spend, why you cannot build a business on Instagram posts alone, and why finding people who actually understand your brand is the difference between marketing that lands and marketing that makes you cringe.

    What we cover

    • Why community Facebook pages are not the answer
    • The real cost of trying to run paid ads yourself
    • How to know when it is time to outsource your marketing
    • What a proper marketing agency actually does for a salon
    • Why understanding your brand has to come before outsourcing
    • The chicken and egg of marketing investment when cash is tight
    • One client a week from your team can fund the whole marketing budget
    • Why patience is part of the marketing strategy

    Mentioned in this episode:

    https://www.salonrising.com

    💖 Celebrating Our Podcast Partner – Christophe Robin, proudly distributed by McM Imports

    We’ve partnered with Christophe Robin and MCM Imports to bring you something beautiful:

    ➡ Experience the Christophe Robin Discovery Box — curated by pro ambassador Monique McMahon.

    ➡ Inside, you’ll find her handpicked favourites — the hero products she swears by in the salon.

    It’s your invitation to explore the range and discover why Christophe Robin has become a quiet obsession among stylists who know their craft.

    Click the link below to request your FREE Christophe Robin Discovery Box, exclusively through McM Imports. 👇

    MCM

    💛 A HUGE Thank You to Our Podcast Sponsors - Timely

    We’ve partnered with Timely to bring you something special:

    ➡ Enjoy a 14 day free trial to see how Timely can transform your salon.

    ➡ New customers get 50% off their first 3 months.

    If you've been thinking about levelling up your salon systems, this is your moment. Timely is designed specifically for salons. Helping you manage bookings, clients, staff, and more with ease.

    Use the code SALONRISING at checkout or click the link below to to claim the offer. 👇

    Timely
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    12 分
  • The Salon I Always Wanted Was Smaller Than I Thought – with Tegan from Moosh

    The Salon I Always Wanted Was Smaller Than I Thought – with Tegan from Moosh
    2026/04/27

    Sometimes the dream you were chasing is not the dream you needed. In this episode, Sam and Jen are joined by one of Sam's dearest friends and biggest cheerleaders, Tegan from Moosh. After 10 years in business, a team that grew to 11 and has since come back to two, Tegan opens up about what it has actually taken to come back to herself, her vision and the kind of salon she always wanted to build.

    This is a conversation about the slow, quiet realisations that only come from time in the chair. The grief of losing long term staff. The bittersweet beauty of regular clients moving on. The financial honesty most owners avoid. And the moment you walk into your salon, hear how peaceful it is, and realise this calm was the goal all along.

    Tegan is open, warm and full of the kind of gusto that makes everyone around her feel like they can do anything. But this episode shows another side of her too. The leader stepping into herself for the first time. The mother holding boundaries. The owner choosing service over sacrifice. And the woman who genuinely loves what she does and is finally ready to enjoy it.

    What we cover

    • 10 years of Moosh, from 40 square metres to a commercial purchase
    • Going from 11 staff down to two and what that has taught her
    • The grief of losing long term team members and regular clients
    • Why your business cannot be built on sacrifice
    • Coming back to your vision and rebuilding from there
    • Knowing your numbers as the antidote to fear
    • Hiring for personality over skill
    • The trap of panic hiring and why it never works
    • Leading through different seasons of life and team
    • Why being a hairdresser does not have to be the thing you outgrow

    She's back. And the salon she always wanted was here all along.

    Mentioned in this episode:

    💖 Celebrating Our Podcast Partner – Christophe Robin, proudly distributed by McM Imports

    We’ve partnered with Christophe Robin and MCM Imports to bring you something beautiful:

    ➡ Experience the Christophe Robin Discovery Box — curated by pro ambassador Monique McMahon.

    ➡ Inside, you’ll find her handpicked favourites — the hero products she swears by in the salon.

    It’s your invitation to explore the range and discover why Christophe Robin has become a quiet obsession among stylists who know their craft.

    Click the link below to request your FREE Christophe Robin Discovery Box, exclusively through McM Imports. 👇

    MCM

    💛 A HUGE Thank You to Our Podcast Sponsors - Timely

    We’ve partnered with Timely to bring you something special:

    ➡ Enjoy a 14 day free trial to see how Timely can transform your salon.

    ➡ New customers get 50% off their first 3 months.

    If you've been thinking about levelling up your salon systems, this is your moment. Timely is designed specifically for salons. Helping you manage bookings, clients, staff, and more with ease.

    Use the code SALONRISING at checkout or click the link below to to claim the offer. 👇

    Timely

    https://www.salonrising.com
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    1 時間 5 分
  • Mini Moment #20: Your Salon Software Is Not Working as Hard as You Are – with Sherri from Timely

    Mini Moment #20: Your Salon Software Is Not Working as Hard as You Are – with Sherri from Timely
    2026/04/19

    Most salon owners set up their booking software once and never go back. The descriptions are outdated, the services do not reflect the brand anymore, and there is revenue sitting quietly in the background that nobody is capturing. Sound familiar?

    In this Mini Moment, Jen sits down with Sherri from Timely to talk about why an annual audit of your salon software is one of the most underrated things you can do for your business. And why the new Timely add-ons feature might just be the thing that changes how you think about upselling forever.

    Because here is the thing. The best add-on conversation is the one you never have to have out loud. When your software is set up properly, it does the prompting for you. Your clients get the nudge at the right moment, they feel in control of their choices, and you get the revenue without the awkward middle bit.

    What we cover

    • Why auditing your salon software once a year is non negotiable
    • How misaligned service descriptions can disconnect your brand experience
    • The new Timely add-ons feature and how it works for your business
    • Letting technology do the upselling so you do not have to
    • Why giving clients ownership of their booking increases add-on uptake
    • How solo operators can use software to reduce overwhelm
    • AI, social media and the future of working smarter not harder
    • Why having fun on Instagram is actually a strategy

    Your software should be working while you are behind the chair. This episode will show you how to make that happen.

    Mentioned in this episode:

    https://www.salonrising.com

    💛 A HUGE Thank You to Our Podcast Sponsors - Timely

    We’ve partnered with Timely to bring you something special:

    ➡ Enjoy a 14 day free trial to see how Timely can transform your salon.

    ➡ New customers get 50% off their first 3 months.

    If you've been thinking about levelling up your salon systems, this is your moment. Timely is designed specifically for salons. Helping you manage bookings, clients, staff, and more with ease.

    Use the code SALONRISING at checkout or click the link below to to claim the offer. 👇

    Timely

    💖 Celebrating Our Podcast Partner – Christophe Robin, proudly distributed by McM Imports

    We’ve partnered with Christophe Robin and MCM Imports to bring you something beautiful:

    ➡ Experience the Christophe Robin Discovery Box — curated by pro ambassador Monique McMahon.

    ➡ Inside, you’ll find her handpicked favourites — the hero products she swears by in the salon.

    It’s your invitation to explore the range and discover why Christophe Robin has become a quiet obsession among stylists who know their craft.

    Click the link below to request your FREE Christophe Robin Discovery Box, exclusively through McM Imports. 👇

    MCM
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    18 分
  • Permission to Be Exactly Where You Are – with Sam and Jen

    Permission to Be Exactly Where You Are – with Sam and Jen
    2026/04/12

    Sometimes the most important conversations are the ones that happen between two friends who are deep in it themselves.

    In this episode, Sam and Jen pull back the curtain on where they are each at right now. In their businesses, in their teams and in their lives and give each other, and you, permission to just be in the season you are in.

    Sam is back on the floor full time and genuinely loving it. Jen is in the hustle, building her team and finding her rhythm. Neither of them is where they thought they would be. And both of them are okay with that.

    This episode is a honest, grounded and at times deeply personal conversation about what it actually looks like to run a small salon business in real time, without the highlight reel.

    From wage ratios and retail to radical honesty and gratitude, this one covers a lot of ground. But the thread running through all of it is the same. The season you are in right now is not a detour. It is the journey.

    What we cover

    Where Sam and Jen are each at in their businesses right now

    Sam's return to the floor and what that season has taught her

    Jen's hustle of building and filling her team's columns

    Wage ratios, what they should look like and how to check yours

    Retail as a tool for genuinely helping clients, not selling to them

    Training young team members consistently and why bite size beats once a week

    The difference between being in your business and running it from above

    The time is going to pass anyway. You may as well be in it.

    Timestamps

    00:00 Episode Summary

    02:29 Hospital Detour and Boundaries

    04:50 Easter Break Reset Rituals

    06:59 Back on the Salon Floor

    09:00 Booked Out and Waitlist Systems

    10:34 Jen’s Hustle to Fill Columns

    12:24 Training Young Staff Fast

    14:43 Offers Referrals and Memberships

    16:37 Choosing Your Season in Business

    18:27 38 Hours on Floor Plus Admin

    19:42 Capacity and Wage Ratio Basics

    22:23 Salon Cost Benchmarks

    23:38 Tracking Wages Weekly

    24:39 Team Targets and Performance

    25:47 Retail Without the Ick

    28:05 Owner Lessons and Expectations

    32:09 Work for Yourself Myth

    35:25 Quarter Two Focus

    36:55 Gratitude and Seasons

    46:04 Closing Thoughts

    Mentioned in this episode:

    💖 Celebrating Our Podcast Partner – Christophe Robin, proudly distributed by McM Imports

    We’ve partnered with Christophe Robin and MCM Imports to bring you something beautiful:

    ➡ Experience the Christophe Robin Discovery Box — curated by pro ambassador Monique McMahon.

    ➡ Inside, you’ll find her handpicked favourites — the hero products she swears by in the salon.

    It’s your invitation to explore the range and discover why Christophe Robin has become a quiet obsession among stylists who know their craft.

    Click the link below to request your FREE Christophe Robin Discovery Box, exclusively through McM Imports. 👇

    MCM

    💛 A HUGE Thank You to Our Podcast Sponsors - Timely

    We’ve partnered with Timely to bring you something special:

    ➡ Enjoy a 14 day free trial to see how Timely can transform your salon.

    ➡ New customers get 50% off their first 3 months.

    If you've been thinking about levelling up your salon systems, this is your moment. Timely is designed specifically for salons. Helping you manage bookings, clients, staff, and more with ease.

    Use the code SALONRISING at checkout or click the link below to to claim the offer. 👇

    Timely

    https://www.salonrising.com
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    47 分
  • Mini Moment #19: The Client Retention Conversation You Need to Hear – with Sara Briscoe

    Mini Moment #19: The Client Retention Conversation You Need to Hear – with Sara Briscoe
    2026/04/05

    Retention. It is one of those words that gets thrown around a lot in this industry, usually tied to numbers, rebooking rates and revenue. But Sara Briscoe from Roca Verde has a different way of looking at it, and once you hear it this way, you will not be able to unhear it.

    Because retention is not just good for your bottom line. It is good for your nervous system. A column full of familiar faces means less anxiety, less tap dancing to impress someone new, and more of the kind of days that remind you why you love this job. That is what is in it for your team. And that is exactly the conversation most salon owners are not having.

    In this Mini Moment, Sara breaks down the why behind retention, the how behind building it, and why teaching your team to care about it starts with making it personal.

    What we cover

    • Why retention is an emotional conversation as much as a financial one
    • The real cost of a column full of new clients on your adrenals and your confidence
    • How to teach your team the why so they actually care
    • The power of a consistent consultation and giving clients a hair journey
    • Social media as a retention tool, not just a marketing one
    • Why a calm familiar column is one of the greatest gifts you can give your team

    When you and your team understand what retention actually does for you and them, everything shifts.

    Mentioned in this episode:

    https://www.salonrising.com

    💖 Celebrating Our Podcast Partner – Christophe Robin, proudly distributed by McM Imports

    We’ve partnered with Christophe Robin and MCM Imports to bring you something beautiful:

    ➡ Experience the Christophe Robin Discovery Box — curated by pro ambassador Monique McMahon.

    ➡ Inside, you’ll find her handpicked favourites — the hero products she swears by in the salon.

    It’s your invitation to explore the range and discover why Christophe Robin has become a quiet obsession among stylists who know their craft.

    Click the link below to request your FREE Christophe Robin Discovery Box, exclusively through McM Imports. 👇

    MCM

    💛 A HUGE Thank You to Our Podcast Sponsors - Timely

    We’ve partnered with Timely to bring you something special:

    ➡ Enjoy a 14 day free trial to see how Timely can transform your salon.

    ➡ New customers get 50% off their first 3 months.

    If you've been thinking about levelling up your salon systems, this is your moment. Timely is designed specifically for salons. Helping you manage bookings, clients, staff, and more with ease.

    Use the code SALONRISING at checkout or click the link below to to claim the offer. 👇

    Timely
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    8 分