This week, I recorded from Boston - sorry for the appearance. We covered the Google May 2026 core update rolling out. Google Search Console released to a few new AI performance reports and new AI controls. Bing Webmaster Tools will release more AI reporting tools very soon. A Microsoft executive had a slide that admitted AI search reduces clicks and website visits. Google officially released publisher profile pages to some, they are called Search profiles. I posted the monthly Google Webmaster Report for June. Google Ads has a new leads management screen and tool. Google Ads has new branded searches controls for AI Max. Google Ads has a new invalid activity credit report. Google started to test healthcare ads in AI Mode. Google Ads updated its terms of service. Google Merchant Center expanded attribute rules to automatically found products. Google AdSense now lets you share your full IP address with buyers. Google Business Profiles can be connected to Google Analytics soon. ChatGPT has new multi-advertiser placements for ads and a bunch of new Ad Manager updates. Microsoft announced Web IQ and Microsoft Scout. And I created a new Google volatility tracker aggregator tool. That was this past week in search at the Search Engine Roundtable.

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0:00 - Introduction

0:53 - Google May 2026 Core Update Has Completed Rolling Out

1:15 - Google May 2026 Core Update Volatility Hits Hard Again June 2nd

2:05 - Google Search Console AI Performance Report & AI Blocking Controls (Limited)

4:33 - Microsoft: Bing Webmaster Tools AI Reporting To Gain New Features Soon

4:56 - Microsoft: AI Summarizes Results, Reducing Clicks & Website Visits

5:32 - Google Search Profiles: Publisher Profile Pages Officially Live

6:30 - June 2026 Google Webmaster Report

6:38 - Google Hosted Forms Leads Screen In Google Ads

7:03 - Google Ads New Branded Searches Controls For AI Max

7:23 - Google Ads Invalid Activity Credit Report - New Help Document

7:48 - Google Begins Limited Test Of Healthcare Ads In AI Mode

8:12 - Google Ads Terms of Service Updated For AI Changes After 8 Years

8:32 - Merchant Center Expands Attribute Rules To Automatically Found Products

8:55 - Google AdSense New Full IP Address Sharing

9:26 - Coming Soon: Connecting Google Business Profile To Google Analytics

9:46 - ChatGPT Multi-Advertiser Placements & Ads Manager Updates

10:44 - Yahoo Scout Slighted By Microsoft Scout? And More on Microsoft Web IQ.

11:30 - New SER Volatility Aggregator Chart & Backend Update

11:58 - Conclusion

Today we had a special live version of It’s New at SMX Advanced in Boston. We covered tons of topics, listed below - sorry, not timestamps, and no screenshots this time but I wanted to get the video up in time. Thanks to our special guest, Anthony Higman of Adsquire for replacing Mordy - it was a huge improvement. • Google May 2026 Core Update Has Completed Rolling Out • Google Search Console AI Performance Report & AI Blocking Controls (Limited) • Microsoft: Bing Webmaster Tools AI Reporting To Gain New Features Soon • Microsoft: AI Summarizes Results, Reducing Clicks & Website Visits • Yahoo Scout Slighted By Microsoft Scout? And More on Microsoft Web IQ. • June 2026 Google Webmaster Report • Google Ads Terms of Service Updated For AI Changes After 8 Years • Google Ads New Branded Searches Controls For AI Max • Google Merchant Center Mass Product Page Unavailable Notices Last Night? • Warning: Google Ads Phishing Attack For Google Accounts • Merchant Center Expands Attribute Rules To Automatically Found Products • ChatGPT Multi-Advertiser Placements & Ads Manager Updates • Google Tests Conversational Discovery Ads & Highlighted Answers In AI Mode • Google AI Mode Shopping Ads, Business Agent For Leads & Direct Offers Coming • Google Ask Advisor Brings Together Ads Advisor & Analytics Advisor • Google Hosted Forms Leads Screen In Google Ads A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered Google Search Console rolling out new AI performance reports and forced to give UK publishers the ability to block its content from AI Mode and AI Overviews. Google is testing healthcare ads in AI Mode. Microsoft announced Web IQ, plus Microsoft Scout (but what about Yahoo Scout). And ChatGPT is testing multi-advertiser placements and new ChatGPT Ad Manager updates. We also spoke about my new aggregator tool for Google search ranking volatility.

0:00 - Introduction

1:36 - Google Search Console AI performance reports and AI blocking controls

6:00 - Google Ads is testing healthcare ads in AI Mode

7:40 - Search Engine Roundtable Google Search volatility tool

8:58 - Microsoft Scout vs Yahoo Scout, with Web IQ

12:24 - ChatGPT with multi-advertiser placement and Ad Manager updates

14:11 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered even more Google May 2026 core update volatility touching down today, June 2nd and in the show, that core update was completed and is done. Microsoft said in a presentation that AI search reduces clicks and website visits. Google updated its Google Ads terms of service.

0:00 - Introduction

0:50 - Google May 2026 core update heated and done

2:09 - Microsoft said AI search reduces clicks and website visits

4:17 - Google Ads terms of service updated

6:20 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered how the Google May 2026 core update heated up this weekend again. Google AI Mode and AI Overviews are testing sliding link cards. Google Ads brand search controls are available for AI Max. And Google Ads has this new lead management screen.

0:00 - Introduction

2:45 - Google May 2026 core update heated again

3:47 - Google AI Mode sliding link cards

6:09 - Google Ads brand search controls in AI Max

7:11 - Google Ads Lead management screen

10:13 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered that Google says you should not buy or manipulate your brand mentions to get ahead on Google AI responses. Google AI Mode and AI Overviews gain preferred sources, a new carousel but is it enough - oh, also the highly cited label expanded. Google Ads to delete shorter-term data starting this Monday, June 1st. ChatGPT Ads conversion optimized campaigns are coming for advertisers.

0:00 - Introduction

2:21 - Google says don’t buy mentions

4:39 - Google preferred sources expands to AI responses

8:49 - Google to delete shorter-term data June 1st

10:06 - ChatGPT Ads conversion optimized campaigns are coming

11:46 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered the new Google Ads real time policy review process for faster ad approvals. Google Display ads is being folded into Demand Gen campaigns. Google Search Console Discover performance report broke again on May 21. Google local pack tests a check real time stock button.

0:00 - Introduction

2:40 - Google Ads Real Time Policy Review

4:44 - Google Display Ads now in Demand Gen Campaigns

7:45 - Google Search Console Discover Report broke again

9:04 - Google local packs test real time stock checker

10:43 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.