Women now own over 40% of U.S. businesses, and thefastest-growing group of new entrepreneurs. Women over 40. So why is everyone still treating this demographic like an anomaly instead of an engine? In this episode, Barbara Brooks breaks down the real numbers, the internal shift thatmakes midlife the actual sweet spot for entrepreneurship, and why "She Decided" might be the most powerful business strategy you've never heard pitched on a panel.

Get in touch with Barbara Brooks at barbara@bloomcopresents.com and book her to speak at www.barbarabrooks.com.

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By age 40, women lose up to 8% of their muscle mass per decade, and hormonal shifts start changing how our bodies respond to food, stress, and sleep. So why are we still blaming ourselves?
Thie latest episode of my show, The House of Middlscences, we talk Health Over 40: What Actually Changes, What’s Hype, and What Works.
On the LIVE tab on YouTube or listen anywhere you get your podcasts.
https://www.youtube.com/@BarbaraBrooks

We don't talk enough about actually being the owner of a company. Revenue and strategy are queen but visibility, community, leadership, and the weight of a big voice all come with responsibility of being an owner too and where your voice shows up and how needs to be taken into account EVERYWHERE.I give 5 Owner Voice Practices to help how you show up - as reminders while I reflect on real, recent moments that sparked hard lessons about leadership, personal expression, and what it really means to show up when people are watching. If you lead a community, run a brand, or have built a platform, this conversation is for you.Grab a cup of Joe and watch on The House of Middlescence on YouTube or listen anywhere you get your podcasts.
==========================Barbara Brooks, speaker and founder of SecondActWomen, shares conversations on midlife, career, culture, and age advantage.Subscribe for new episodes of The House of Middlescence and weekly shorts from Barbara Brooks.The House of Middlescence is for women 40+ who know life doesn’t come with an expiration date. Around here, we’re flipping the script on aging, career pivots, and what it means to live fully in your prime. It's like a good 80s mixed tape! We're mixing life in the middle with a little fun, a little grit, and a whole lot of real talk to get you excited, moving, and ready for more.We’re Living Agefully, and the best chapters are still ahead.Get in touch with me at barbara@bloomcopresents.com or learn how you can book me to speak at https://www.barbarabrooks.com.📧 Get on my Aging Out Loud monthly newsletter here lp.constantcontactpages.com/sl/0VxszrI/getonthelist📢 Find me on socials:https:/.linkedin.com/in/barbaralbrooks/https://instagram.com/heybarbarabrookshttps:/youtube.com/@BarbaraBrooks/ 👉🏽 Find My Community for Women 40+ SecondAct|Women on socialshttps://www.facebook.com/groups/secondactwomenhttps://www.linkedin.com/company/secondactwomen/https://www.instagram.com/secondactwomen