Introduction

- Serge Salager's early fascination with software

- Transition from chemical engineering to software

- Importance of mastering SaaS pricing

Interview

- Serge's journey from engineer to software CEO

- Challenges of switching to SaaS pricing

- The role of timing and luck in entrepreneurship

Presentation

- The 10-5-20 pricing rule

- Value perception versus cost-plus pricing

- Quadrants of product complexity and pricing

Panel Q&A

- Audience questions from the Software Oasis AI Summit

- Applying the 10-5-20 rule in practice

- The impact of subscription models beyond software

About Serge Salager

Serge Salager is the founder and CEO of Visualping, with a background in chemical engineering and extensive experience in product management. He transitioned into the software industry mid-career, where he has become a thought leader in SaaS pricing strategies.

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