Seti Afoa is the Director of Samoa Events, a swim business that offers tours, events, and retreats in Moananui (the Pacific Ocean).

Seti was born in Samoa, in a coastal village on the island of Upolu. As was common for Samoan kids of his generation, swimming out of his depth was not encouraged. His family moved to South Auckland when he was about 13 and as an adult he began visiting swimming pools with his wife. He joined a pool squad, then ventured into the open water in Kohimarama. Gradually Seti’s distances and confidence increased until he swam the Rangitoto Double (about 10km) and in 2012 he completed a swim now known as ‘Seti’s Triangle’ – a 14km swim between Kohimarama Beach, Rangitoto Wharf and Browns Island.

In 2012 Seti also began running tours for people who wanted to swim in Samoa. The Samoa Swim Series was born, as well as cycling and running events. He began helping ultramarathon swimmers achieve their own epic swims, including across the Apolima Strait (22.3km). These days he also organises swim tours in French Polynesia, the Cook Islands, Tonga, and runs the Rotoroa Swim Island Retreat in Auckland.

Seti says he is not a fast swimmer, describing himself as the ‘mayor of the slow lane’, but he’s an inspiration. We talk about his swim journey, what it’s like running a swim business, and also how swimmers can overcome their fear of the deep.

Visit Seti’s Samoa Events website

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Jono Ridler swam down the east coast of the North Island (1600km over 90 days) to raise awareness of destructive sea bottom trawling in NZ – find out more at⁠ ⁠swim4theocean.com⁠⁠.

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