You've heard it a thousand times: write your "I help" statement. I help [target audience] achieve [result]. Simple, right?

So why does it still feel like nobody really gets what you do?

In this episode, Jenna gets real about why even the people who LOVE you and want to support your business can't explain what you do — and why that's actually *your* problem to solve, not theirs.

Strong messaging and a clear positioning statement isn't just an online marketing checkbox. It's the foundation of your marketing — the thing that makes your ideal clients self-select before you even say a word.

In this episode, you'll hear:

• The story of Jenna's aunt — and the moment she realized her messaging wasn't as clear as she thought
• Why the classic "I help statement" still works to explain what you do
• The #1 mistake business owners make when writing their marketing statement: using their expert language instead of their client's language
• Why cramming everything you do into one sentence actually makes you less clear, not more
• What an old-school PR pro taught Jenna about messaging
• How a clear positioning statement makes your social media marketing work harder — and gets your content in front of the right people faster

The big takeaway:

More information does not equal clarity. Whether you're brand new to entrepreneurship or years into running your business and marketing your service online, your job is to find the one key result your clients actually want — and lead with that. Everything else follows.

If people in your life keep asking you to explain what you do, that's a messaging problem. And it's fixable.

🎓 Ready to get clear on your messaging and start attracting clients from Instagram? Join Magic Marketing Machine!

www.magicmarketingmachine.com

New to the show? Shiny New Clients is the podcast for women who own service-based businesses and want to get clients from Instagram — without burning out or dancing on camera. So glad you're here!

🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com

✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)"

https://parkdale-republic.lpages.co/evergreen-webinar-registration

Music by Jordan Wood

Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine!

https://www.magicmarketingmachine.com

✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

https://parkdale-republic.lpages.co/evergreen-webinar-registration/

Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

https://parkdale-republic.lpages.co/10-sales-calls-new

Music by Jordan Wood

Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

Local marketing strategies go way beyond just hoping social media algorithms find your neighbours-- Take control by understanding local business social media marketing, and using marketing strategies only available to location-specific businesses.

Having a location-based business isn't a disadvantage when it comes to marketing. It's an asset. You have access to every online marketing strategy and a whole category of on-the-ground tactics that purely digital businesses simply can't use. The key is combining both.

In this episode:

- Real-world examples of offline tactics that work: bulletin boards, door hangers, community Facebook groups, Google Maps, local events, and good old-fashioned business cards at the dog park

- How to find the right local businesses to collaborate with

- Jenna Harding's concept of "global reach for local sales

- Why the instagram algorithm isn't as random as you think

- How local business social media marketing on Instagram can be optimized to reach people near you

Want to stop posting randomly and start getting actual clients from Instagram? Join www.MagicMarketingMachine.com — the program with 1,450+ alumni who've learned the proven content strategy that's worked for service-based businesses, local or otherwise.

🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com

✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)"

https://parkdale-republic.lpages.co/evergreen-webinar-registration

Music by Jordan Wood

Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine!

https://www.magicmarketingmachine.com

✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

https://parkdale-republic.lpages.co/evergreen-webinar-registration/

Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

https://parkdale-republic.lpages.co/10-sales-calls-new

Music by Jordan Wood

Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

Wanna know how to get a new client fast? If you need a client like *now*, the answer isn't a new funnel — it's getting scrappy, getting visible, and reminding people you exist.

In this episode, Jenna Harding shares the strategies she's used (and seen her clients use) to book clients quickly — some polished, some unconventional, all proven. From wedding charcuterie boards to a cold Craigslist pitch that turned into a $20,000 job, this one's full of real stories that will get you thinking differently about how clients actually find you.

In this episode, you'll hear tactics to get a new client fast (how about by Friday?)

We'll cover:

• Why social media is the backbone of even your most "offline" client bookings — and what a college professor and an improv friend have to do with it
• The near-100% conversion strategy Jenna's client Cassie Torres used as a wedding photographer (hint: it involved wine, cheese, and her living room)
• How a simple congratulations email to a past client led directly to a new contract — with zero pitching
• The Craigslist approach that landed a $20,000 client
• Where to look online for people who are actively searching for someone like you right now
• Why re-engaging past clients is the easiest sell you're not making
• What Jenna's Booked Out Offers clients brainstormed on their last call to get hired fast

The takeaway:

The fastest path to getting a new client isn't complicated — it's a reach-out to someone who already knows you, likes you, and just forgot to call. Your network is warmer than you think. Go remind them what you do.

🎓 Magic Marketing Machine — Jenna's signature program for getting clients from Instagram in minutes a day www.magicmarketingmachine.com

Cassie: https://www.instagram.com/cassietorresct/

Strategic Stories $10 Mini Course: https://jennaharding.com/strategic-stories

🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com

✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)"

https://parkdale-republic.lpages.co/evergreen-webinar-registration

Music by Jordan Wood

Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine!

https://www.magicmarketingmachine.com

✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

https://parkdale-republic.lpages.co/evergreen-webinar-registration/

Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

https://parkdale-republic.lpages.co/10-sales-calls-new

Music by Jordan Wood

Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine