『Should You Have a Customer Advisory Panel? [E203]』のカバーアート

Should You Have a Customer Advisory Panel? [E203]

Should You Have a Customer Advisory Panel? [E203]

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 Thanks to our Partners, Shop Boss and AppFueledMost shop owners are out here making big decisions based on gut feelings, a few loud customer opinions, or whatever seems like a good idea in the moment.And sometimes that works… but a lot of times, it doesn’t.What if you had a way to pressure test your ideas before rolling them out?What if you could hear directly from the people you actually want more of… your best clients… and even the ones who are not afraid to tell you the truth?That’s exactly what this episode dives into.Kim Walker breaks down how a customer advisory panel can become one of the most powerful tools in your shop. Not just for marketing, but for smarter decision making, better services, and avoiding costly mistakes before they happen.She’s not talking theory here. This is pulled straight from real world experience, both inside an auto repair shop and at Shop Marketing Pros, where these panels have literally stopped bad ideas in their tracks.If you’ve ever wondered what your customers are really thinking… or wished you had a sounding board before making your next big move… this is one you don’t want to skip.👉 Hit play and learn how to build a customer advisory panel that actually moves your shop forward.Show Notes with TimestampsIntroduction to Customer Advisory Panels (00:00:10) Host Kim Walker introduces the episode's topic: creating and managing a customer advisory panel for your auto repair shop.Sponsor Shout-out (00:00:42) A brief interlude to thank the episode's sponsors, Shop Boss and App Fueled, for their support of the podcast.The Problem We're Fixing Today (00:01:07) Kim explains how an advisory panel helps shop owners make better decisions by getting direct feedback and ideas from customers.Why Have a Customer Advisory Panel? (00:02:29) Discussion on the reasons to start a panel, emphasizing the need for honest feedback from a diverse group of customers.Selecting Your Panel Members (00:03:39) Advice on choosing the right people for your panel, including a mix of top-tier clients and those who offer honest criticism.Incentivizing Your Panel (00:06:12) Kim discusses the importance of showing appreciation for members' time through incentives like recognition, perks, or early access to services.Surprising Benefits and Feedback (00:07:32) The host shares how panels provide honest feedback, great ideas, and can even prevent the business from making poor decisions.How a Panel Saved a Bad Decision (00:08:47) A personal story about how the Shop Marketing Pros advisory panel advised against pursuing a "fastest-growing" award, saving the company.Sponsor Segment: Shop Boss & App Fueled (00:10:04) A detailed promotional segment for the episode's sponsors, highlighting the features and benefits of their services for auto repair shops.How to Run Your Advisory Panel Meetings (00:12:08) Practical tips on the logistics of running meetings, including frequency (quarterly), format (in-person dinner or Zoom), and keeping it simple.Creating a Meeting Agenda (00:13:35) Kim explains how to structure meetings with a prepared agenda while also leaving open space for panel members' own feedback.Using a Rolling System for Members (00:14:36) A suggestion to rotate panel members over time to keep ideas fresh and maintain continuity, similar to a board of directors.Questions to Ask Your Panel (00:15:46) Example questions to ask your advisory panel about what they value, their frustrations, and services they wish you offered.First Steps to Get Started (00:17:05) Actionable advice for shop owners: start simple by identifying and inviting 5-7 of your best customers to a dinner meeting.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing BookEmail Us Podcast Questions or TopicsThanks to our Partners, Shop Boss and AppFueledThis episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the ...
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