Randall Grahm is a highly creative person whose ideas have been expressed in a number of well-known and successful brands. At various times during his career his Big House, Cardinal Zin, and Bonny Doon wine labels were sold to others, and now he has turned his unique point of view to the creation of a “sense of place”, or terroir, at his estate in San Benito on the Central Coast of California. Grape growers will be fascinated by his discussion of creating new varieties, how genetic diversity in the vineyard contributes to the expression of terroir, how the use of biochar “makes soil smart” and more. For winery owners and managers, Randall discusses his lessons learned over his career such as finding and building on underappreciated varietal niches, his unique use of humor in wine branding, and why the sale of Big House affected his winery operations. Carol and Randall also discuss today’s challenges in reaching younger consumers who are more visually oriented, and so less reachable through language, where Randall’s creativity as a writer really shines.

https://www.popelouchum.com/

https://www.abebooks.com/9780520259560/Been-Doon-Long-Randall-Grahm-0520259564/plp

Questions? Comments? smallfortunepodcast@gmail.com

Sponsor: Global Wine Partners https://www.globalwinebank.com/

Editor: John Kiernan, The PodHouse Productions

www.thepodhouseproductions.com

Music: Nate Collison

Logo Photography: John Corcoran

Glenn Proctor’s family has been growing grapes on a ~200-acres ranch in the Dry Creek Valley since 1904. Today he is not only a grape grower but a proprietor of a small family wine label (Puccioni Vineyards) and a Partner in the Ciatti Global Wine & Grape Brokers. While the subject of the industry’s current grape and wine supply/demand challenges does come up, most of the conversation is about subjects like running a multi-generational farming business, Zinfandel’s place in the wine business, and how growers should think about possible varietals of the future. Since both Glenn and Carol are brokers (albeit in different aspects of the industry) and so they also discuss what it takes to manage transactions and have longevity in their professions.

https://ciatti.com/

https://www.puccionivineyards.com/

Questions? Comments? smallfortunepodcast@gmail.com

Sponsor: Global Wine Partners https://www.globalwinebank.com/

Editor: John Kiernan, The PodHouse Productions

www.thepodhouseproductions.com

Music: Nate Collison

Logo Photography: John Corcoran

It seems unusual to describe a B2B business as a luxury offering but as Silverado Farming Company has evolved over its 25 years, that is the positioning that its founder Pete Richmond has sought. In host Carol’s first interview with a vineyard management company owner, you will hear how Richmond has developed his business to emphasize key attributes of luxury: exclusivity, quality, prestige, and sustainability. Pete is a student of business - and as you will hear - a manager who understands that there is more to business success than maximizing the money in an owner’s pocket. Hear how he created a business that grows brand capital, human capital, and yields other intangible rewards to its owners and employees such as giving back to the community, while also generating profitability.

http://www.silveradofarming.com/

Questions? Comments? smallfortunepodcast@gmail.com

Sponsor: Global Wine Partners https://www.globalwinebank.com/

Editor: John Kiernan, The PodHouse Productions

www.thepodhouseproductions.com

Music: Nate Collison

Logo Photography: John Corcoran