Welcome back to The Night Feed. In this episode I’m talking about something that affects almost every new mum, whether we realise it or not — the impact of social media on motherhood, our mental health, and how we see ourselves.

I share a conversation I had this week about how susceptible we are as mums to algorithms and online marketing. As one of the biggest consumer groups, we’re constantly being shown carefully curated content designed to make us take action and not necessarily to make us feel good.

We talk about the research behind this. How increased social media use in new mums is linked to higher anxiety and low mood. How seeing idealised versions of motherhood can lower self-esteem and make us question everything we’re doing. And why scrolling at night during feeds can actually make exhaustion and mental health worse the next day.

If you’ve ever thought “why do I feel worse after scrolling?” or felt more confused after consuming lots of advice online, this episode will explain why. From decision fatigue to comparison and the pressure of “perfect motherhood,” I break down what’s really happening in your brain.

I also share an idea I’ve been working on — creating a calmer, quieter space for mums away from social media. A place for real connection, not comparison.

Plus, we talk about how to handle unsolicited advice from older generations without spiralling or doubting yourself.

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