『Soul & Science: Fast Forward Your Marketing Mind』のカバーアート

Soul & Science: Fast Forward Your Marketing Mind

Soul & Science: Fast Forward Your Marketing Mind

著者： Mekanism and Jason Harris
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Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science). From legacy brands to emerging disruptors, we delve into the insights, culture, and vision behind the most successful brand stories.Soul & Science is a Mekanism podcast produced by Maggie Boles, Ryan Tillotson, and Lily Jablonski. The show is edited by Daniel Ferreira, with theme music by Kyle Merritt.Brought to you by Mekanism.2025 Mekanism アート マーケティング マーケティング・セールス 経済学
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  • #128: The Future of Customer Loyalty | Wendy Bergh, CMO at Rakuten Rewards

    #128: The Future of Customer Loyalty | Wendy Bergh, CMO at Rakuten Rewards
    2026/06/22
    How do you build customer loyalty when switching brands is easier than ever? This week on Soul & Science, Jason Harris talks to Wendy Bergh, CMO of Rakuten Rewards, about the changing nature of customer loyalty and why today's marketing leaders need to think beyond campaigns and creative. With experience spanning marketing, operations, and merchandising at brands like Zoom and Walmart, Wendy brings a uniquely cross-functional perspective to brand building. Wendy shares how Rakuten navigates the needs of its shoppers as well as its merchant brands, how AI is reshaping everything from product experience to customer discovery, and why the best CMOs think like a general manager. Key Takeaways ✅ Trust is the foundation of a successful marketplace ✅ Emotional connection makes loyalty programs stand out ✅ AI use should prioritize business impact, not usage metrics ✅ AEO is the new SEO ✅ Modern CMOs need to think like GMs Memorable Moments 💡 “Data beats opinions.” 💡 “Marketing isn't just about creative and media anymore.” 💡 ​​“Every interaction is a moment of re-qualifying loyalty.” 💡 “It’s not about keywords anymore; it’s about prompts.” 💡 “Trust is the number one thing brands need with customers.” Brought to you by Mekanism.
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    38 分
  • #127: Soul & Science LIVE @ White Castle HQ | Born Again Brands

    #127: Soul & Science LIVE @ White Castle HQ | Born Again Brands
    2026/06/15
    How does a brand stay relevant for generations? In this special episode of Soul & Science recorded live at White Castle headquarters, Jason Harris sits down with White Castle CMO Jamie Richardson, Tripadvisor Head of Media Kristin Tormey, and Lands' End CMO Sarah Sylvester for a conversation about modernizing legacy brands without losing what you stand for. The panelists share how White Castle, Tripadvisor, and Lands’ End balance heritage with innovation, why authenticity matters more than ever, and how marketers can connect with younger generations without alienating loyal customers. They discuss the tension between performance marketing and brand building, the role of AI and emerging technologies in their work, and the importance of evolving without losing sight of who they are Key Takeaways ✅ Heritage is an asset when paired with innovation ✅ Just because it’s trending doesn’t mean it has sticking power ✅ Don’t be afraid to make mistakes ✅ Building community and connection within teams is essential ✅ Great marketing starts with listening to consumers Memorable Moments 💡 “People want experiences” 💡 “Keep it real, keep it relevant, and keep it resonant.” 💡 “The more honest brands are, the more trust there will be.” 💡 “If you always got it right, you’d never learn.” 💡 “There’s a great big world outside of your brand—get out there.” Brought to you by Mekanism.
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    1 時間
  • #126: Klarna CMO David Sandstrom | Consistency in the Age of Over-Personalization

    #126: Klarna CMO David Sandstrom | Consistency in the Age of Over-Personalization
    2026/06/08
    Has marketing become too personalized? This week on Soul & Science, Jason Harris sits down with Klarna CMO David Sandstrom to discuss how one of the world’s fastest-growing fintech brands maintains a consistent narrative across a wide range of industries and audiences. With a background in consumer insights, agency leadership, and nearly a decade leading marketing at Klarna, David brings a nuanced understanding of consumer psychology and how brands earn attention, trust, and preference. David shares why Klarna has intentionally positioned itself as the alternative to male-coded fintech and credit card companies, how AI has unlocked new opportunities for creative production across dozens of markets, and why he believes hyper-personalization may actually weaken brands over time. They also discuss the importance of building shared brand experiences, the power of simple “zero-calorie ideas,” and why the seemingly minor details that don’t drive efficiency are actually the key to building consumer trust and humanizing your brand. Key Takeaways ✅ Relevancy is more important than personalization ✅ Strong brands are built through shared experiences ✅ AI should expand creative possibilities, not just improve efficiency ✅ Consistent storytelling matters more as organizations scale ✅ The smallest details often have the biggest impact on trust Memorable Moments 💡 “Personalization can only take you so far” 💡 “Super Bowl ads works because we’ve all seen the same thing.” 💡 “Quantity leads to quality.” 💡 “A lot of people don’t actually know what they want.” 💡 “I believe in zero-calorie ideas.” Brought to you by Mekanism.
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    39 分
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