You've identified the problem you solve (Part I) and defined your first product (Part II). Before you can sell anything, you need to collect an audience.

This episode walks through building your "collectors" — the places where potential customers find you, raise their hand, and give you permission to keep talking to them. We build the entire infrastructure live using AI.

Five years ago, this setup would have cost $3,000-$15,000 upfront: a web developer, email software like MailChimp, and a marketing consultant. Today, the total cost is about $32 — a $12 domain registration and $20/month for AI tools. Hosting through Vercel or Netlify is free. Email through Resend is free for up to 3,000 emails a month. Facebook groups are free.

This episode covers registering a domain name, building a one-page website with an email collector using a copy-and-paste AI prompt, setting up a public Facebook group with a strategic intake question, and defining the one call to action that ties everything together.

The deeper benefit: when you build it yourself with AI, you understand every piece. You can change your headline at midnight, update your email sequence without a support ticket, and move at the speed of your own decisions.

The barrier to starting a business isn't money or a team anymore. It's willingness to learn the tools.

Free website builder prompt and Part II worksheet available in the show notes.

Next episode: Part IV — your first marketing post and social media setup.