Common Mistakes With Investor Introductions

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Founders raising funding need introductions to investors.

Here are some common mistakes introducers make with investor introductions.

Lack of information

Most founders ask for an introduction but fail to provide enough information for the introducer to make a meaningful introduction.

It's best to include some context in the request.

Lack of a ready-to-mail email.

Many founders would do well to provide the introducer a ready-to-mail email.

This contains the relevant information, including why there's an introduction.

Make sure to write the email in the voice of the introducer and include an appropriate subject line.

Slow follow-up to an introduction.

After the investor responds to the email introduction, it's important to follow up in a timely manner.

Waiting a day or two can degrade the introduction as the recipient may have forgotten that an introduction was made.

Not returning the favor.

Asking someone to make an introduction and then not returning the favor could degrade the relationship with the introducer.

It's important to pay it back.

Consider these points in making an investor introduction.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let's go startup something today.

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