What Investors Want To Know About Your Startup

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Founders raising funding should consider what investors want to know about their startup.

Here are some key points to make before the meeting:

Show how your startup fits the investment thesis of the investor.

This should include how it fits with the sector, stage, and trajectory of the startup.

Investors want to work with A players who are passionate about this project.

Highlight the strength of the team and how they can execute.

The investor wants to know if your product has interest from customers.

Show how you have identified customers and you know how to sign them up.

They want to see that customers will pay for it and that the product works.

The investor wants to know the team understands the challenge in front of them and how they are going to succeed.

The investors want to see who the competition is and how the team is going to compete against them.

The investor wants to know the team is setting up the business to scale.

The investor wants to know you have an exit in mind and that it will be a good return for the investors.

Consider these points in setting up a meeting with an investor.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let's go startup something today.

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