Starving Up | Alexander Fernandez
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Starving Up | Alexander Fernandez
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In episode 11 of the GGJ Podcast, Alexander Fernandez, co founder and CEO of Streamline Media Group, shares how he turned a four person apartment in the Netherlands into a global studio working on franchises like Final Fantasy, Gears of War, Bioshock Infinite and James Cameron’s Avatar. He explains his “starving up” mentality, surviving the 2008 financial crisis, closing Streamline’s Amsterdam studio to protect his team, and rebuilding in Malaysia to connect talent in the global south with opportunities in the global north.
- (00:00) - Intro
- (01:20) - Meet Alexander Fernandez
- (04:20) - The StarveUp Mentality
- (05:42) - The Beginning of Streamline
- (07:25) - Time as Currency
- (11:03) - Don't be agreeable
- (13:56) - Downfall
- (19:01) - Reputation
- (19:47) - Moving to Malaysia
- (24:30) - Second Thoughts?
- (26:48) - Steam Frame
- (30:07) - Making Decisions and Telling the Truth
- (32:20) - Making your own Games
- (36:19) - Harvard OPM Program
- (40:12) - How do you do it all?
- (44:18) - Winding Down
- (48:13) - Outro
Guest Bio: Alexander L. Fernandez is the CEO and Co-Founder of Streamline Media Group, a global video game and technology company operating across Malaysia, Japan, Colombia, and the United States. Over 25 years, he has led Streamline’s contributions to more than 500 productions generating over $6 billion in revenue, including Final Fantasy XIV, Street Fighter V, and Avatar. A recognized Endeavor Entrepreneur and Harvard Business School alumnus, Alexander champions the Global South’s rise as a creative and economic force. His leadership philosophy, “Delivering the Promise,” emphasizes mastery, responsibility, and integrity as the foundation for global collaboration and sustainable growth.
Find Alex's work
Streamline Studios (Company): https://www.streamline-studios.com
Streamline Media Group: https://www.streamline-mediagroup.com
Work with Streamline: https://www.streamline-mediagroup.com/workwithus
Streamline's Video Podcast: https://www.streamline-mediagroup.com/delivering-the-promise
Substack: https://starveup.substack.com/
LinkedIn: https://www.linkedin.com/in/alexanderfernandez/
Twitter/X: https://twitter.com/starveup
Join our Substack - https://tinyurl.com/GGJPodcastSubstack