Stop Chasing Growth: Why Quality is the Only Way to Scale Your Business
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I have spent a lot of time thinking about the obsession our industry has with growth at all costs. We are constantly told that bigger is better, but after chatting with Elle Knight, I am more convinced than ever that better is actually better. Elle has built an incredible portfolio of 170 properties across New Zealand, but she has done it with a philosophy that puts people and solid foundations ahead of raw numbers.
In this episode, I wanted to explore how a former business lender for a major bank manages to scale a hospitality empire while keeping her feet firmly on the ground. Elle’s journey started under immense pressure—leaving a corporate career to care for her son—and she turned a side gig into a national brand called My Stays. We discuss the importance of not rushing the logistics and why trying to manage a property remotely, without a local soul on the ground, is a strategy that often fails to deliver real quality.
SHOW LINKS:
My Stays New Zealand: https://www.mystays.co.nz
Lakeside Rentals: https://www.lakesiderentals.co.nz
Elle Knight LinkedIn: https://www.linkedin.com/in/elle-knight-0314a5113/
The Accommodation Show: https://www.theaccommodationshow.com
#HospitalityPhilosophy #BetterIsBetter #PropertyManagementScale #TheAccommodationShow #NewZealandTourism #ShortTermRentals #NoFluff
SHOW LINKS
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Disclaimer: The content shared on this YouTube channel, Podcast, or associated posts reflects personal opinions and insights. This content is not intended as legal, financial, or investment advice. Always consult with licensed professionals before making decisions. The hosts and guests disclaim liability for any consequences of using this content. Actions taken should be based on your personal due diligence.
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