What does it actually look like when someone from Hollywood runs a podcast network?

For Aisha Corpas Wynn, an Emmy-nominated producer whose career spans scripted TV, unscripted reality, film, and the NFL Podcast Network, the answer is a masterclass in reverse engineering. She doesn't start with a mic and a guest list. She starts with the market, the mission, and the person, and works backward from there.

Aisha breaks down how she thinks about building podcast networks from the ground up, what most podcast creators get completely wrong about joining one, and why her entertainment background gives her a fundamentally different lens than most people working in the space today.

Greg and Aisha go deep on how Stoked Bros. Media is being built, athlete by athlete, show by show, with the same framework she'd apply to developing a TV series. They get into what it really takes to bring celebrity talent into podcasting (spoiler: fame is not a guarantee), how to think about rev share splits and network deals, and why the "hip hop model" of building an ecosystem is more relevant to podcasting than most people realize.

Listen For:

2:23 What "Podcast Network" Means: Cross Promotion First

2:58 How Podcasting Became Its Own Sub-Economy

11:06 Individual Brand vs. Network Ecosystem

13:28 The Hip-Hop Label Model Applied to Podcasting

16:07 Why Celebrity Doesn't Guarantee an Audience

22:14 Building Stoke Bros: Differentiating Within a Sports Network

34:41 The Economics: Funding vs. Rev Share

45:15 Questions to Ask Before Joining a Network

52:57 Why Your Wins May Not Be One for One

CONNECT WITH GUEST: AISHA CORPAS WYNN, STOKED BROS PODCAST NETWORK

LinkedIn | Website | Instagram

Aisha pod rec: All In and The AI Chicks

Aisha book rec: Psychology of Money

CONNECT WITH GREG WASSERMAN, HEAD OF RELATIONSHIPS AT RSS.COM

Website | LinkedIn

Greg’s book rec Selling with Love by Jason Marc Campbell

Systems, Sponsors, and Partners:

Hosted with RSS.com Podcast Hosting

Produced by Stories & Strategies

Content Repurposed with Castmagic

Podcast Project Management with Northflow