Sales has a reputation problem. For women founders especially, it can feel icky, performative, or just plain wrong.

This week we're joined by Lisa Yelland - sales consultant, trainer, and someone who's personally closed over £1.7 million in high-ticket sales calls in just 4 years. Three decades in sales. Top salesperson in Europe in her corporate role at Stryker. Now on a mission to redefine what selling actually means.

We walked into a castle (great hall, roaring fire, big table) and got into it - why performance in sales creates an invisible barrier, what 'clean energy' looks like on a sales call, why the goal is the decision (not the sale), and how to create the kind of safety on a call where someone can comfortably say no.

If you're a founder who hates the sales bit - or anyone who has to invite someone into a yes - this conversation will change how you show up.

CHAPTERS
0:00 Three founders walk into...
1:30 Helen introduces Lisa
3:30 Where are we? A castle
6:00 Castles, history, and legacy
9:00 What history teaches us about sales
12:00 The skincare story (and why we love being sold to)
18:00 Clean energy in sales
25:00 The goal is the decision, not the sale
30:00 The story we tell ourselves about salespeople
37:00 Could you sell me anything?
42:00 Lisa's ideal client
45:00 The C-word reveal

CONNECT WITH LISA
Lisa's free 7-Day Sales Activator: https://www.lisayellandcoaching.com/content-vs-sales-conversations/
LinkedIn: https://www.linkedin.com/in/lisa-yelland-coaching/

YOUR HOSTS
Helen Wingrove-Sanders | hfbac.com
Emma Campbell | The C Point | thecpoint.co.uk

ABOUT THE SHOW
Three Founders Walk Into A... is a weekly podcast where two hosts invite a founder the other has never met. The guest decides where we're walking into. We've been to Venice Beach, a Southend pier, up a mountain, around a campfire, in a sauna - and now a castle.

If you want to hear more, please do like, comment, and share with all of your founder friends.

#ThreeFoundersWalkIntoA #LisaYelland #SalesForFounders #WomenInBusiness

Three Founders Walk Into A... is hosted by Helen Wingrove-Sanders (HFBAC) and Emma Campbell (The Coaching Point).

New episode every week.

Find us on Apple Podcasts, Spotify, and wherever you listen.