What does it take to tell a story that changes how people give, connect, and show up for their community?

In this episode, Nadia sits down with Claire MacLean, CEO of SHARE Family & Community Services Society — a nonprofit serving over 33,000 people annually across the lower mainland. Claire shares how SHARE uses intentional storytelling to build donor trust, drive community fundraising, and sustain long-term nonprofit impact across a wide range of social services — from food banks and affordable housing to mental health, disability supports, and newcomer settlement.

In this episode, you’ll hear:

• Why nonprofit leaders must go beyond statistics to connect donors emotionally to their mission

• How Share Society keeps stories alive beyond the annual fundraiser gala

• The role of hope and relatability in effective nonprofit communications

• How to build a culture of storytelling within your organization and leadership team

• The intersection of data, digital strategy, and human stories in modern nonprofit communications

• Why storytelling is a critical leadership skill — and how to develop it

Claire also shares a powerful story from SHARE's gala that illustrates what trajectory change really looks like — and why community-based organizations are essential to the health of the communities they serve.

Keywords: nonprofit storytelling, nonprofit leadership, donor engagement, community fundraising, nonprofit communications, nonprofit marketing, social services B.C., Share Society, Claire MacLean, nonprofit impact, charitable giving Canada, nonprofit strategy, fundraising gala, mental health services, food bank, affordable housing, newcomer settlement, trajectory change, nonprofit CEO

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