『Storyteller Overland: An Adventurous Conversation with Jeffrey Hunter and Joe Polish』のカバーアート

Storyteller Overland: An Adventurous Conversation with Jeffrey Hunter and Joe Polish

Storyteller Overland: An Adventurous Conversation with Jeffrey Hunter and Joe Polish

無料で聴く

ポッドキャストの詳細を見る
Jeffrey Hunter built Storyteller Overland from a blank slate in November 2018 to over 200 million dollars in revenue in just four years, on Mercedes Sprinter and Ford Transit platforms, with what may be the most rabid customer community in the recreational vehicle industry. He sits down with Joe Polish at Genius Network to break it all down, from the origin story to the build philosophy to what the van life is really doing for the people who choose it. Here's what you're about to discover in this conversation: The story behind Storyteller Overland and why Jeffrey started his adventure van companyWhat the van life is all about (PLUS: How Jeffrey engages with his adventure-loving customers)How to create an even more E.L.F. (Easy, Lucrative and Fun) life with an Overland StorytellerThe role of storytelling in the world of Overlanding and inspiring stories Jeffrey has heardWhy the van life is not about "what you drive" but about embracing "what's driving you"How to integrate running a business and having outdoor adventures (Advice for striking a balance)Jeffrey shares the 4 elements that helped Overland Storyteller grow and scale so fastHow Storyteller Overland is different, unique, and special from other recreational vehiclesThe most surprising thing Jeffrey learned as he was building Overland Storyteller If you'd like to join world-renowned Entrepreneurs at the next Genius Network® Event, apply today for your invitation to attend at https://geniusnetwork.com. Show Notes The Origin Story Behind Storyteller Overland Jeffrey and his partners spent 15 years in the second-stage automotive custom industry building luxury Sprinter products. He calls it successful, but not particularly satisfying. There was conspicuous consumption baked into the previous business that he wanted to leave behindPrivate equity bought out the previous partnership, the rest of the founders went on a journey that eventually sold to Fox, and Jeffrey was free to chase the Van Life and Overland community he had been quietly watching emergeStoryteller launched in November 2018. By March of 2019 the team had three provisional patents (later granted both nationally and internationally), a focused floor plan and feature set, and two production-ready prototypes that they took live at the RVIA gathering. The press release went out the same day they walked the floor How Joe Got Pulled Into the Van World It started with Ben Altadonna telling Joe he gets more done in his Sprinter van in a Whole Foods parking lot than in his 11,500 square foot building. Ben is now on his third one and lives in it most of the time, even when conferences offer to put him up at a hotelJoe rented a Sprinter from Outdoorsy (the Airbnb for Sprinter vans, now over 2 billion in revenue) to take to his ghost town of Cleator, Arizona, then went to Overland Expo to scout in personAt a Mercedes booth, Joe asked one photographer who has been around the whole space which van company was best. The answer was Storyteller, and the reason was the community. That single conversation set up the meeting with Jeffrey and the eventual two-hour Zoom that led to this podcast Van Life vs. Overland (and Why Storyteller Sits in the Middle of the Venn Diagram) Van Life became the catch-all hashtag on Instagram for nomadic, free-spirited people with portable skill sets. Many of Storyteller's customers are high-income coders from the Bay Area doing income arbitrage. As Jeffrey puts it, it is not how much you make, it is how much you keepOverland is the more rugged, more disciplined community. Jeffrey calls them the philosopher kings and queens of off-roading. The technical definition is self-contained, self-directed, vehicle-assisted (or vehicle-reliant) travelStoryteller intentionally sits in the Venn diagram overlap. They bring the warmth and hominess of Van Life and the ruggedness, capability, and self-contained sustainability of the Overland community into one platform Why It's Called Storyteller (and the Story Behind the Name) The team led with "what's the point?" instead of "what's the product?" The point was helping people become the heroes of their own story for the benefit of themselves, their families, and the world around them. The name became inevitableJeffrey's wife Lisa was not initially sold on starting another company. But she had a recurring phrase she used with their niece McKaylen, "shut your storyteller," and the moment Jeffrey suggested the name, Lisa took ownership of it. Her fingerprints are on the company from the first sentence The Four Disciplines That Helped Storyteller Scale So Fast Listen longer than anyone else. Jeffrey credits the entire ramp to hyper-focused listening to what the market and the community were actually saying, instead of guessingSolve at scale instead of one-off. The team realized that everything they would want in their own van could be solved at scale if they built a van company instead of a van. That single shift changed the business ...
adbl_web_anon_alc_button_suppression_t1
まだレビューはありません