Shantanu Srivastava is a global marketing and innovation leader whose career spans leadership roles across Twinnings, Danone, Sanofi, and Reckitt.

In this episode we discuss:

• The risks and benefits of evolving a brand
• Customer led innovation
• Making innovation work inside a company
• How challenger brands see innovation v mega brands
• Innovating inside a start up
• Humans v AI in research

Full show notes, including a transcript, links to everythingdiscussed and contact details can be found on the episode page here.

Mike works in strategy at Made Brave, one of Scotland’s finest agencies. He talks about how marketing can make a real difference to people’s lives.

In this episode we discuss:

• Career advice to your younger self
• Working with brave brands
• Changing perceptions of T1D
• Working with a sales led organisation
• Brand v community ownership of campaigns
• How to get great work from your agency
• Strategy as part of the sales process

Full show notes, including a transcript, links to everythingdiscussed and contact details can be found on the episode page here.

If you enjoyed the show, please give it a 5* rating or share it with a friend.

00:00 - Early career and trusting the process13:48 - Introduction16:52 - Launching Real Madrid TV22:00 - Online abuse39:22 - Using social media positively 52:10 - Quick fire football questions1:02:45 - Recommendations and wrap up

Alison Bender is an award-winning football presenter, reporter, podcaster, author and producer who has worked for Sky News, Sky Sports News, ITV, BBC and ESPN.

In this episode we discuss:

• Early career
• Online abuse
• Using social media positively to build a career
• Quick fire football questions
• Who’s going to win the Premier League

One Question

One Question is a start up I’m building (that’s me, Andi Jarvis). If you hear this episode before Tuesday 10 March, you can vote for me in a start up competition and I might win £50,000 to help build it. Just visit this page on the Belfast Telegraph website, scroll down until you see One Question, click it, then click next and you’ve voted! No registration required.

Show Notes and Transcript

Full show notes, including a transcription and links to everything discussed can be found here.