Organisations are under increasing pressure to demonstrate their sustainability credentials, but how much of that progress is real change, and how much is simply ticking boxes?

In this episode of Ctrl Alt Disrupt, Abbie Dewhurst is joined by Dan Wogan, Product Manager at Epson, and Gary Smith, Divisional Lead for Print Sales at DTP Group, to explore one of the biggest challenges facing IT leaders today: balancing sustainability ambitions with commercial realities.

As environmental targets, customer expectations, and regulatory pressures continue to grow, sustainability is now firmly established as a boardroom priority. But while many organisations are investing in carbon offsetting schemes and setting net-zero targets, the real question is whether they’re actually changing the way they operate.

The conversation explores the difference between offsetting environmental impact and reducing it at the source, why sustainability is often seen as a business challenge rather than a business opportunity, and how IT leaders can make practical changes that deliver both environmental and commercial benefits.

From measuring carbon footprints and understanding energy consumption to rethinking technology refresh cycles, procurement decisions, and organisational behaviours, this episode challenges the idea that sustainability and profitability are competing priorities.

Key topics include:

• Why sustainability has become a strategic issue for IT leaders
• The difference between offsetting and insetting, and why it matters
• How sustainable technology choices can improve efficiency and reduce costs
• Common blind spots when measuring environmental impact
• The growing sustainability challenge of data centres and AI
• Why behavioural change is critical to long-term success
• Practical first steps organisations can take to reduce their footprint

If you’re an IT leader looking to understand where sustainability fits into your technology strategy, this episode offers practical insights into moving beyond targets and intentions to create meaningful, measurable change.

For more information visit https://dtpgroup.co.uk/dtp-zero/

Follow DTP on LinkedIn: https://www.linkedin.com/company/dtp-group