THIS SH*T ACTUALLY HAPPENED with FUBAR PAC
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THIS SH*T ACTUALLY HAPPENED with FUBAR PAC
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ナレーター：
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著者：
This week's guest in the catio is Jack Inicker, founder of FUBAR PAC.
Their mission: political messaging & community outreach with no permission, no focus groups, no deference - just effectiveness.
The Core Problems:
- Democratic politics stuck in outdated strategies.
- Repetition of the same mistakes despite clear evidence they don’t work.
- Grassroots energy is often co-opted or sidelined.
- And also, they're not as funny as Jack.
His short videos explainer series including "Hello" and headline summary series "This SH*T Actually Happened" don't scream at our current political insanity and gaslighting, but instead calmly recount exactly what is said and done so it can stand in sharp relief to our normal mundane lives. Without all the background noise, the ridiculousness clearly and easily reveals itself as the insanity it is.
The FUBAR Approach:
- Operate outside traditional party structures.
- Use attention as a weapon: bold stunts, aggressive digital content, simple messaging.
- Focus on outcomes, not approval.
OH, and go heavy on the eyeliner if you're playing the role of JD Vance. (And YES we do have a make up lesson at the end)