『Tales From the Beat』のカバーアート

Tales From the Beat

Tales From the Beat

著者： Ed Garsten
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I've led a dual life--as a journalist and PR guy: CNN, Associated Press, Detroit News, Forbes.com on the news side and all the different names of Chrysler and Franco PR on the PR side. Even in my semi-retirement I'm playing on both sides of the scrimmage line. In this podcast I'll talk about some of the best and worst pitches I receive, why they work or why they don't, best ways for PR people to make reporters happy and land coverage and from the journalist side, how best to work with PR people to make sure you're getting what you need to create great stories.Ed Garsten 政治・政府
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  • Tales From the Beat Episode 140: Noreen Pratscher

    Tales From the Beat Episode 140: Noreen Pratscher
    2026/06/09

    She's been a top comms exec everywhere from General Motors to companies in the healthcare, home improvement and bedding industries, and now Noreen Pratscher runs her own consultancy, Pratscher Communications. She and host/journalist, Ed Garsten take on the subject of "earned media" and why it's still important in an AI world, effective, and ineffective, media training and early wins for Pratscher Communications.
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    27 分
  • Tales From the Beat Episode 139-Broadcast Journalist Jeff Gilbert

    Tales From the Beat Episode 139-Broadcast Journalist Jeff Gilbert
    2026/05/26

    Longtime WWJ, Detroit journalist Jeff Gilbert's career has taken him from covering Dr. Death, Jack Kevorkian to becoming the foremost broadcast automotive beat reporter in the nation, often heard on the former CBS Radio News Network. He and host, journalist Ed Garsten, talk about the end of that network, where broadcast news is going, the auto beat they both cover and some of the interesting characters Jeff's covered over the year in the auto industry.

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    31 分
  • Episode 138: Auto Journalist Greg Migliore

    Episode 138: Auto Journalist Greg Migliore
    2026/05/12

    Auto journalist Greg Migliore is back to just talk cars with host, journalist Ed Garsten. Greg discusses a couple of new vehicles he's driven lately, the Lincoln Navigator and Land Rover Defender OCTA. The guys also discuss new car trends, the art of reviewing vehicles and why Ed doesn't review vehicles anymore.

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    28 分
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