『Talk Commerce』のカバーアート

Talk Commerce

Talk Commerce

著者： Brent W. Peterson
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If you are seeking new ways to increase your ROI on marketing with your commerce platform, or you may be an entrepreneur who wants to grow your team and be more efficient with your online business. Talk Commerce with Brent W. Peterson draws stories from merchants, marketers, and entrepreneurs who share their experiences in the trenches to help you learn what works and what may not in your business. Keep up with the current news on commerce platforms, marketing trends, and what is new in the entrepreneurial world. Episodes drop every Tuesday with the occasional bonus episodes. You can check out our daily blog post and signup for our newsletter here https://talk-commerce.com2021-2024 - Talk Commerce マネジメント・リーダーシップ リーダーシップ 経済学
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  • Africa's Investment Future Depends on Its Diaspora with Kanessa Muluneh

    Africa's Investment Future Depends on Its Diaspora with Kanessa Muluneh
    2026/06/02
    Brent Peterson sits down with Kanessa Muluneh, the founder of Nyle Investment Group, to discuss what it really takes to build businesses and invest across the African continent. From navigating trust issues and cultural differences to launching a gaming company and a vitamin brand, this conversation covers the rewards and realities of emerging market investment. Whether you're a business owner exploring international expansion or a member of the diaspora considering a return to your roots, this episode delivers practical wisdom you won't find in a textbook.Key TakeawaysAfrica offers significant ROI, but requires serious due diligence. Kanessa stresses that the returns on investment across African markets can be substantial, yet the risks are equally real. Working with the wrong professionals or skipping proper vetting can lead to financial loss.PR and marketing expertise can transform small businesses. Kanessa's first investment involved trading her marketing skills for equity in a small plumbing company. That trade turned into a thriving business and sparked her career as an investor.The diaspora plays a critical role in Africa's economic growth. Nyle focuses on investing across the continent while encouraging Africans abroad to do the same, because many diaspora members have spent years building knowledge and seeing how strong economic systems work.Trust and local representation matter, but they can work both ways. In several African markets, consumers distrust locally made products by default, which creates a frustrating barrier for entrepreneurs building high-quality goods on the continent.Cultural intelligence is non-negotiable for market entry. Understanding how business gets done in a specific region requires more than speaking the language. It requires grasping negotiation styles, social dynamics, and local expectations.About Kanessa MulunehKanessa Muluneh is an Ethiopian-born, Netherlands-raised serial entrepreneur and investor currently based in Dubai. She has launched six businesses, selling four of them for a combined sum of over US$9.5 million. After building and scaling ventures across Europe, Muluneh returned to African markets with fluency in Western systems and an on-the-ground understanding of how business operates on the continent. That perspective now anchors Nyle, a pan-African investment firm connecting diaspora capital to scalable African businesses. She is also the founder of Mulu, a family lifestyle brand spanning more than 15 countries, and she shifted from medical studies to business early in her career, evenChapters:0:00 Introduction and Meet Kanessa Muluneh0:45 From Medical School to Building Businesses1:24 The Free Joke Project2:35 How Kanessa Started Investing in Africa5:00 Business Mistakes and Lessons Learned6:13 Why Africa's ROI Is Worth the Risk7:18 Selling Into India and Asian Markets8:35 Negotiation Culture and Pricing Psychology10:10 Selling Services Into Developing Countries11:14 Local Representation and Trust Issues13:21 Building a Vitamin Brand for Africa14:15 Rise of Fearless and the Gaming Industry17:50 Cultural Differences in Business Communication20:21 Bridging Cultural Gaps as a Diaspora Investor22:30 Ethiopia as an Investment Market24:40 Shameless Plug and Final Advice26:00 How to Connect with KanessaConnect with Kanessa on LinkedIn: https://www.linkedin.com/in/kanessa-muluneh-297984b2/Follow Kanessa on Instagram: https://www.instagram.com/kanessamuluneh/orhttps://www.instagram.com/europeanhabesha/This has been produced in cooperation with Content Cucumberhttps://www.contentcucumber.com/Follow Talk Commerce on your favorite platform:YouTube: https://www.youtube.com/@talkcommerceBluesky: https://bsky.app/profile/talkcommerce.bsky.socialApple Podcasts: https://podcasts.apple.com/us/podcast/talk-commerce/id1561204656Spotify: https://open.spotify.com/show/7Alx6N7ERrPEXIBb41FZ1nTwitter: @talkingcommerceLinkedIn: https://www.linkedin.com/company/talk-commerceFacebook: https://www.facebook.com/talkingcommerceWebsite: https://talk-commerce.com/
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    23 分
  • Adapt or Die: AI's Real Impact on Ecommerce Development with Paul Byrne

    Adapt or Die: AI's Real Impact on Ecommerce Development with Paul Byrne
    2026/05/26

    Brent Peterson and Paul Byrne discuss the near future of AI, particularly its implications for software development and coding. Paul shares insights from his new book 'Adapt or Die', focusing on the different types of AI learning, the importance of human oversight in AI applications, and the challenges faced in integrating AI into development processes. They explore the democratization of coding through AI tools, the economic implications for software agencies, and the future trajectory of AI technology.


    Takeaways

    AI is currently limited to type one learning, which is reactive.
    Type two learning in AI requires reflective thinking and goal-seeking capabilities.
    Human oversight is crucial in AI applications to handle exceptions and ensure quality.
    AI tools can significantly speed up development processes but cannot replace human developers.
    The democratization of coding allows non-technical individuals to engage in software development.
    AI's limitations can lead to wasted resources if not properly understood.
    The economic model for software development may shift towards fixed pricing due to AI efficiencies.
    AI can handle tedious tasks, freeing up developers for more complex work.
    The future of AI may involve running models on local machines for better control and privacy.
    Continuous adaptation to AI advancements is necessary for developers and agencies.

    Chapters

    00:00 Introduction to AI and E-commerce
    02:46 Understanding AI Learning Types
    05:27 AI in Development: Tools and Use Cases
    07:58 The Role of Humans in AI Workflows
    10:59 Challenges and Limitations of AI
    13:50 Future of Software Development with AI
    16:17 The Democratization of Coding
    19:07 Economic Implications of AI in Development
    21:51 Closing Thoughts and Book Promotion

    🔗 Get "Adapt or Die: The Real AI Playbook" on Amazon: https://www.amazon.com/Adapt-Die-Playbook-Founders-Successfully-ebook/dp/B0GHPBGM7C 🔗

    Learn more about Razoyo: https://razoyo.com
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    27 分
  • B2B Medical Aesthetics Desperately Needs a Digital Makeover | Keri Concannon & Olivia Schmid | Beauty Rep

    B2B Medical Aesthetics Desperately Needs a Digital Makeover | Keri Concannon & Olivia Schmid | Beauty Rep
    2026/05/19

    Brent Peterson sits down with Keri Concannon, CEO and Co-Founder, and Olivia Schmid, COO of Beauty Rep — a groundbreaking platform transforming the way medical aesthetics practices discover, learn about, and purchase products from brands.


    Keri draws on over 20 years of sales experience in the aesthetics industry, including nearly a decade at Obagi Medical, to explain the frustrations that inspired Beauty Rep. From siloed teams to inefficient ordering processes (yes, some practices still fax orders!), the B2B side of medical aesthetics has long lagged behind the consumer world. Meanwhile, Olivia brings a unique perspective shaped by her time at Amazon, Galderma, Allergan, and even a career in law, all of which fuel her mission to bring a seamless, consumer-grade experience to the professional side of the business.


    Together, they discuss how Beauty Rep serves as a centralized hub where practices — from solo estheticians to large hospital systems — can access multiple brands, educational materials, marketing assets, and place orders in one intuitive platform. They explore the challenges of getting legacy sales reps on board, how AI is being woven into the platform under their trademarked "AesthetiTech" banner, and why the average practice now carries around 14 different brands, making streamlined access more critical than ever.


    The conversation also covers the evolving landscape of medical aesthetics, including the convergence of regenerative medicine, longevity, and wellness with traditional aesthetics, as well as how AI is influencing everything from injector training to the development of new product formulations. Keri and Olivia also share their outlook on the economy and the exciting momentum building in both the US and European markets.


    If you're in ecommerce, B2B sales, or the medical aesthetics industry, this is a must-watch episode packed with insights on digital transformation, the future of sales, and how to build platforms that truly serve the customer.


    Chapters:

    0:00 – Introduction & Guest Backgrounds
    2:48 – Passions Outside of Work
    3:23 – Hockey, Minnesota & Life in Kona
    4:21 – The Free Joke Project
    5:05 – What Is Beauty Rep & Why It Exists
    6:47 – The 35% Sales Rep Problem
    8:18 – Bringing D2C Experience to B2B
    9:12 – Legacy Reps & Adapting to Digital Change
    11:13 – Adoption Challenges & "What's the Catch?"
    13:00 – How Beauty Rep Helps Sales Reps Daily
    14:49 – Industry Expectations & Education Access
    16:33 – AI, AesthetiTech & Smarter Selling
    18:13 – Legacy Systems: Faxes, PDFs & Hospital POs
    19:28 – Who Are Beauty Rep's Customers?
    20:26 – AI in Content & Medical Training
    22:57 – Economic Outlook: US & Europe
    25:03 – Shameless Plug: BeautyRep.com
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    24 分
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