Welcome back to Traversing Entrepreneurship, the show for business owners who set out to do something different and didn't stop there. Coming to you from Traverse City, Michigan, host Derek Dall'Olmo sits down with Rich Kahn, serial entrepreneur and CEO/co-founder of Anura.

Episode Highlights

🧠 The Scope of Digital Fraud: Uncover how out of $750 billion spent on digital marketing globally, over $160 billion is lost to bots, malware, and human fraud farms.
🧠 The SaaS Pivot: Learn how Rich successfully transitioned from a dying ad-network business model to launching a highly profitable, self-funded SaaS company.
🧠 Protecting Your ROI: Discover the hidden costs of fraudulent leads, including TCPA violations, ruined brand reputation, and wasted sales resources.
🧠 AI vs. AI: Hear how ad fraud is rapidly evolving with Artificial Intelligence, and the exact strategies Anura uses to catch what tech giants like Google miss.
🧠 Advice for SaaS Founders: Rich shares his top advice for launching a SaaS product, emphasizing the importance of building a clear differentiator and getting to market quickly.

In this episode, Rich shares his fascinating journey from running an ad network processing 5% of the world's internet traffic to launching Anura—a standalone SaaS product dedicated to fighting digital ad fraud. With over $160 billion lost annually to fraudulent bot and AI traffic, Rich breaks down how his software exposes fake leads, saves companies millions, and stays steps ahead of sophisticated cyber threats. Whether you are scaling a SaaS business, spending money on digital marketing, or just love a great startup pivot story, this episode is packed with actionable insights.

Connect with Rich:

LinkedIn: linkedin.com/in/richkahn
Website: https://www.anura.io/blog/author/richard-kahn

Connect with Derek Dall'Olmo, CFP®, EA:

Email: Derek@tremontefinancial.com
LinkedIn: https://www.linkedin.com/in/derekdallolmo/
Website: https://tremontefinancial.com/about-us/

About TreMonte and Traversing Entrepreneurship Podcast

Traversing Entrepreneurship is a show for and about business owners in Traverse City, Michigan and beyond. In each episode, host Derek Dall'Olmo sits down with local business owners and the professionals who serve them to talk about business building, life, money, taxes, family — and all the ups and downs that come with doing something different. Join us to hear their stories and lessons learned — and to get inspired about what might be possible in your own business.

Derek is the founder of TreMonte Financial Consultants, LLC and TreMonte TreMonte Tax Solutions, LLC (together referred to as "TreMonte"). TreMonte works with business owners and entrepreneurs to develop a proactive tax strategy that maximizes after-tax profits. It is TreMonte's goal to bridge the gap between Financial Advisors and Accountants by serving as CFO to their clients.

This show is for informational purposes only and should not be viewed as personalized financial, investment, tax, or legal advice. You should always consult an attorney or tax professional regarding your specific legal or tax situation.

Please email Derek Dall'Olmo at derek@tremontefinancial.com with questions and comments or to schedule a one-on-one conversation.

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