The 5 Biggest Challenges in Selling a Business (And How to Succeed Anyway!)
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➡️ Get Glen's book 📕 Glen Cooper on Business Brokerage Book
What does a business broker actually do — and could trying to sell your business yourself cost you far more than you realize?
In Episode #2 of What’s Your Business Really Worth?, veteran business broker Glen Cooper breaks down the five major challenges involved in selling a business and the twelve professional services experienced business brokers provide to help owners maximize business value.
Drawing directly from Chapters 1 and 2 of his book Glen Cooper on BUSINESS BROKERAGE, Glen explains why selling a business is one of the most complex financial transactions most owners will ever face.
In this episode, Glen covers:
- The 5 biggest challenges in selling a business
- How to determine if your business is even sellable
- Why buyer screening matters
- How business brokers protect confidentiality
- What goes into setting the asking price
- Why negotiation strategy is critical
- The importance of exit planning and financing terms
- How experienced brokers coordinate the entire sales process
Whether you plan to hire a business broker or sell your business yourself, this episode provides essential insight into how the business selling process really works — and how to avoid costly mistakes that reduce business value.
🔗 Links and Resources:
📕 Glen Cooper on Business Brokerage Book
Connect with Glen:
📧 Email: glen@mycoloradobusinessbrokers.com
📞 Phone: 303-919-2694 - Leave a voicemail for a return call