Rhys George is the founder of BearHug, and this episode is all about mindset — in fitness and in business.We talk about how a knee injury that stopped him playing rugby ended up being the catalyst for building a successful brand, what drives his approach to training and work, and his experience taking on PenTen (10 laps of Pen y Fan).This year also marks 10 years of BearHug, and Rhys is celebrating by taking on 10 challenges across the year — why he’s doing it, what he’s learning, and how he stays consistent when motivation dips.

Keith Penny is proof it’s never too late to change. He got into ultra running in his 60s and he’s still going strong into his 70s—including taking on 100 mile and 200 mile races.In this episode we talk about:

• what pushed him into ultras later in life
• the reality of 100s and 200s (and why he keeps coming back)
• why age doesn’t reduce your value or “importance” the way people think
• how to make a change when you feel like time’s passed you by

If you’ve ever thought “I’m too old to start,” this one’s for you.

Owen Goldsmith joins me to talk about the journey before ultras—what life looked like, what changed, and how he’s built himself into someone who can take on multiple 100 milers in a year.We also get into the next big target: hopefully completing his first 200 miler this year — Race Across Scotland — and what it takes physically and mentally to even attempt that step up.If you’re building toward your first 50/100/200, this is a great listen.