『The Agency Owner Podcast with Fexingo: Marketing Agencies, Clients, and Service Business』のカバーアート

The Agency Owner Podcast with Fexingo: Marketing Agencies, Clients, and Service Business

The Agency Owner Podcast with Fexingo: Marketing Agencies, Clients, and Service Business

著者： Fexingo
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Lucas and Luna run the numbers on running a marketing agency that doesn't just survive but commands premium fees. Each episode examines a single operational lever — pricing methodology, client churn rate benchmarks, talent retention costs, or the economics of retainer vs. project billing — using real agency financials and named case studies (DDB's pivot to performance models, Ogilvy's proprietary creative scoring system, The Hoth's scalable fulfillment). Lucas, a former agency strategist for independent shops, interrogates the math behind the P&L; Luna, a client-side marketer turned fractional CMO, pushes back with the buyer's perspective: what actually justifies a $50k monthly retainer? Together they decode why agencies with average growth rates of 12% still fail at 18 months, how to structure a creative department so you're not selling hours, and why the biggest agencies are quietly buying media placements at scale. This is the show for agency owners who want to stop trading time for money without hiring a consultant. After each conversation, you'll know exactly which metric to pull from your own QuickBooks and what question to ask your CFO tomorrow morning. #AgencyManagement #MarketingAgency #ServiceBusiness #AgencyPricing #ClientRetention #CreativeEconomics #AgencyGrowth #AgencyProfits #ScalableServices #RetainerModels #AgencyOperations #AgencyStrategy #Business #FexingoBusiness #BusinessPodcast #Marketing #AgencyOwner #AgencyLife Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
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  • How We Built an Agency Client Dashboard That Reduced Churn by 30 Percent

    How We Built an Agency Client Dashboard That Reduced Churn by 30 Percent
    2026/06/08
    In episode 39 of The Agency Owner Podcast, Lucas and Luna dive into how a 14-person B2B marketing agency built a custom client dashboard that gave each account a single pane of glass into campaign performance, leading to a 30 percent reduction in churn within six months. They walk through the three metrics that mattered most, the mistake of overloading the initial version, and why the dashboard became the centerpiece of every quarterly business review. This is a concrete, tactical episode for agency owners who want to retain clients through transparency and data — not just relationships. #AgencyOwner #MarketingAgency #ClientRetention #ClientDashboard #ChurnReduction #B2BMarketing #QuarterlyBusinessReview #DataTransparency #AgencyGrowth #ClientSuccess #MarketingAnalytics #ServiceBusiness #FexingoBusiness #BusinessPodcast #Marketing #RetentionStrategy #AgencyOperations #ClientReporting Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • How We Built an Agency Client Advisory Board That Drove Referrals

    How We Built an Agency Client Advisory Board That Drove Referrals
    2026/06/08
    In this episode, Lucas and Luna explore how a 15-person digital marketing agency used a client advisory board—a small group of 6 high-value clients meeting quarterly—to generate 40% of new business referrals and deepen existing relationships. They walk through the selection criteria, meeting structure, and surprising outcomes like clients who became unpaid salespeople. Lucas shares specific numbers: the board cost $12,000 per year in hospitality and incentives, generated $340,000 in attributed referrals over 18 months, and increased average client lifetime value by 32% for board members versus the broader book. Luna challenges whether this model works for smaller agencies, and Lucas offers a scaled-down version for 5-person shops. They also touch on the psychological shift from vendor to strategic partner. No fluff, just a concrete system any agency owner could adapt. #ClientAdvisoryBoard #AgencyGrowth #ClientReferrals #B2BMarketing #AgencyOwner #ClientRetention #BusinessDevelopment #ReferralEngine #RelationshipMarketing #AgencyScaling #MarketingStrategy #ClientExperience #StrategicPartnerships #BusinessPodcast #FexingoBusiness #ServiceBusiness #ClientSuccess #AgencyLeadership Keep every episode free: buymeacoffee.com/fexingo
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    11 分
  • How We Built an Agency Client Exit Survey That Saved 12 Accounts

    How We Built an Agency Client Exit Survey That Saved 12 Accounts
    2026/06/07
    Lucas and Luna dive into a specific agency retention tool: the client exit survey. Lucas shares a case study of a 14-person B2B marketing agency that lost three clients in one quarter, then used a structured exit interview process to uncover a pattern of unmet expectations around reporting cadence. The agency redesigned its quarterly business review format based on the feedback, and over the next 12 months retained 12 accounts that had been at risk. They break down the survey questions, the timing, and how to handle defensive or angry responses. Luna pushes back on whether clients are honest in exit surveys and suggests combining the data with behavioral signals like meeting attendance and email open rates. They close on the idea that exit surveys are less about salvaging a leaving client and more about preventing the next one from leaving. #ClientExitSurvey #AgencyRetention #MarketingAgency #ClientChurn #QuarterlyBusinessReview #ClientFeedback #AgencyGrowth #AgencyOwner #B2BAgency #RetentionStrategy #ClientSuccess #AgencyOperations #AgencyManagement #FexingoBusiness #BusinessPodcast #Marketing #ClientOnboarding #RevenueRetention Keep every episode free: buymeacoffee.com/fexingo
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    10 分
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