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The Agency Giants Podcast - Episode 32 (Dan Knowlton)
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Most agencies do great work…

Then they share it once, move on, and hope referrals magically appear.

𝗪𝗿𝗼𝗻𝗴.

That’s how you stay invisible.

In the latest episode of Agency Giants, I sat down with Dan Knowlton, who went from starting an agency in his parents’ spare room… to working with brands like BBC & Marvel.

His “unfair advantage” isn’t a secret funnel.

It’s a simple rule. 🤫

If you’re doing good work but it’s not translating into better clients…

This episode is your fix.

Dan's LinkedIn: https://www.linkedin.com/in/danielknowlton1/
Knowlton: https://knowltonmarketing.co.uk/
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Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
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0:00:00 The Breakdown That Started an Agency
0:07:25 The Embarrassing Mistakes Nobody Talks About
0:09:28 The Strategy Behind Their Big Brand Wins
0:14:48 How a Fake Moustache Changed Everything
0:19:14 From Local Restaurants to BBC & Marvel
0:28:05 Why a Brother Co-Founder Is an Unfair Advantage
0:36:27 The Real Reason Behind the Hockey Stick Growth
0:40:04 Why Staying Small-Town Beat the London Agencies
0:50:49 How AI Completely Transformed Their Sales Process
1:05:37 Quick Fire Round

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The Agency Giants Podcast - Episode 31 (Chirag Gander)
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Not many agencies can say their first inbound enquiry was Coca-Cola... 🤯

Chirag Gander built one of India's most recognised creative agencies, without a single cold pitch!

In this episode, you'll discover:

• The organic brand-building strategy that drove 90%+ inbound leads from day one

• How he built The Minimalist from a college passion project

• The "Include, Exclude, Focus" framework to get your agency noticed in the boardroom

• Why clear positioning, not a bigger team or lower prices, is the real unfair advantage in a commoditised market

• The real reason discipline fails (& the truth behind consistency without force)

This one's a masterclass for any agency owner ready to stop competing on price & start winning on brand!

The Minimalist: https://theminimalist.in/
Chirag's LinkedIn: https://www.linkedin.com/in/chirag-gander
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Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=816d
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FREE Agency Owners Community: https://www.skool.com/agencyowners
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https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
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🎧 Stream on your favorite audio platform:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
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00:00 - Intro
01:40 - From Passion Project to One of India's Top Creative Agencies
05:50 - The Include-Exclude-Focus Framework: How Minimalism Evolved
09:17 - Going Inbound-Only: LinkedIn, Forbes 30 Under 30 & Building Agency Brand
15:55 - From Indian Startups to Global Enterprise Clients
24:40 - Scaling to 150+ People: Team Structure, New Services & Staying Focused
38:58 - Publishing a Book as a Lead Gen Tool & AI's Impact on Creative Work
46:21 - Pricing Against Western Agencies & The Long-Term Vision
49:14 - Advice for Indian Agency Founders, Brand Building Tips & Quickfire Round

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The Agency Giants Podcast - Episode 30 (Paul Rogers)
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Never hired a single salesperson...

Never ran outbound marketing...

& still built one of the most respected ecom fashion marketing agencies in the UK, with 72 employees!

In this week’s Agency Giants episode, Paul Rodgers shares:

• How one client went from tiny fashion startup to £100M+ in months

• Why Paul and his co-founder were terrified of growth & how they were forced to scale

• The real reason they sold their agency, even though they never wanted to!

Paul's LinkedIn: https://www.linkedin.com/in/paulnrogers/
Vervaunt: https://vervaunt.com/
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Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=815d
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FREE Agency Owners Community: https://www.skool.com/agencyowners
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https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
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🎧 Stream on your favorite audio platform:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
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00:00 From Freelance Consulting to Launching Vervaunt
05:30 Landing Lush & Early Clients That Shaped the Agency
10:15 The Pangaia Story: A Terrible Pitch That Changed Everything
16:00 How Pangaia Went From $0 to $100M
22:30 Scaling Without a Sales Team
28:00 The Hires That Forced Vervaunt to Grow
35:00 When 8 Clients Disappeared: Vervaunt's Toughest Period
41:00 Building Census, Visualize & Investing in R&D Tools
47:00 Selling to IDHL: Why the Last Founders You'd Expect Did a Deal
54:00 Pulse: From 300 People to 1,800 & Expanding to New York
59:00 Starting Over: What Paul Would Do Differently Today

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The Agency Giants Podcast - Episode 29 (Timothy Armoo)
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Most agency owners dream of one big exit someday...

Timothy Armoo built and sold TWO companies for multiple eight figures by 27!

This episode's packed with gold for agency owners ready to scale or maximise their exit, enjoy!

Timothy's New Book: https://amzn.to/3MeYcnV
Timothy's IG: https://www.instagram.com/timarmoo/?hl=en
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Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=814d
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FREE Agency Owners Community: https://www.skool.com/agencyowners
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https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
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🎧 Stream on your favorite audio platform:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
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Instagram: https://www.instagram.com/agencygiantspodcast/
Facebook: https://www.facebook.com/agencygiantspodcast/
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00:00 Intro
02:40 Growing Up Poor in South London
11:54 Starting Fanbytes at University & Reading Market Timing
16:48 How to Pick a Market That Maximises Your Chances of Exit
20:23 Landing Big Clients: The "What Do They Read" Strategy
29:39 Using Competition to Create Urgency & Win Deals
31:16 The Hardest Phase of Scaling: Navigating 30-60 Employees
36:29 Why Co-Founders Are Essential
45:58 Raising Team Standards & Making Difficult People Decisions
49:22 CEO as Chief Enthusiasm Officer: Know Your Zone of Competence
53:29 Compensating an MD: Salaries, Bonuses & Phantom Equity Explained
1:00:23 When to Sell Your Agency
1:03:06 The Moment the Money Dropped: Emotions After a Major Exit
1:11:35 Why Money Doesn't Bring Fulfilment (But Does Buy Happiness)
1:12:43 Advice to Younger Founders: Building for Exit in the AI Era
1:16:12 The Biggest Threats to New Agencies Over the Next 5 Years
1:19:08 Timothy's Book "What's Stopping You" & Upcoming Projects
1:24:45 Rapid Fire: Habits, Mindset Shifts & Life Advice

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The Agency Giants Podcast - Episode 28 (Carrie Rose)
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Most agencies spend their first year struggling to hit $100k...

Carrie Rose scaled to $1.8M in 12 months!

In our latest episode of Agency Giants, you'll discover:

• How she grew 6x faster than her target by focusing forward instead of looking backwards

• The exact gap she found in the SEO market that nobody else was implementing

• The simple partnership model that drove insane growth

• The "winner mentality" principle that transformed her team

This one's packed with gold for agency owners ready to scale!

Carrie’s LinkedIn: https://www.linkedin.com/in/carrieroseballoch/
Rise at Seven: https://riseatseven.com/
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Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=813d
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FREE Agency Owners Community: https://www.skool.com/agencyowners
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https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
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🎧 Stream on your favorite audio platform:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
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Instagram: https://www.instagram.com/agencygiantspodcast/
Facebook: https://www.facebook.com/agencygiantspodcast/
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00:00 From $0 to $1.8M in Year One: The Rise at Seven Story
08:30 Finding the Gap: Creativity Meets SEO & Digital PR
17:45 Building Confidence Through Partnership & Investment
25:00 Mastering Sales: Learning to Close at 100% Success Rate
35:15 The Apprentice Journey & Turning Down Lord Sugar
42:30 Scaling Strategy: Growing from 8 to 70+ Team Members
52:45 Client Acquisition: The Power of Personal Branding & Content
1:02:00 Managing Creative Teams & Avoiding Micromanagement
1:12:30 Pricing Strategy: Moving Upmarket & Premium Positioning
1:22:45 Work-Life Balance: Setting Boundaries as a Founder
1:35:00 Rapid Fire: IKEA Dreams, Mental Health & Winner Mentality

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The Agency Giants Podcast - Episode 27 (Suhit Amin)
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Suhit's IG: https://www.instagram.com/suhitamin/?hl=en
Saulderson: https://saulderson.com/
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Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=812d
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FREE Agency Owners Community: https://www.skool.com/agencyowners
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https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
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🎧 Stream on your favorite audio platform:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
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Instagram: https://www.instagram.com/agencygiantspodcast/
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00:00 The Unconventional Path to Success
08:45 Gaming's Hidden Entrepreneurial Lessons
17:30 Building Without a Blueprint
26:15 The Influencer Marketing Goldmine
35:00 When Clients Pay Six Figures
43:20 The Acquisition Nobody Expected
52:10 What Makes Agencies Valuable
1:01:45 Resilience Through Adversity
1:10:30 The Next Chapter Begins

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The Agency Giants Podcast - Episode 26 (Nico Ciraolo)
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Most think scaling above $100k a month means adding more services, hiring massive teams, & saying yes to every opportunity...

But Nico did the opposite.

He focused on one thing & did so much volume it would be unreasonable not to succeed.

The result? £2.2 million in client revenue last quarter.

In this week's episode of Agency Giants, Nico breaks down how hyper-focus & building unstoppable demand allowed him to disrupt an entire industry & cherry-pick his dream clients.

Nico's IG: https://www.instagram.com/nicociraolo/?hl=en
Dentology: https://dentology.ai/
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Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=811d
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FREE Agency Owners Community: https://www.skool.com/agencyowners
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https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
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🎧 Stream on your favorite audio platform:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
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00:00 The Secret to Rapid Agency Growth
03:40 Why Nico Started an Agency for Dental Practices
14:43 Building Integrated Systems: Ads, Creative, CRM & Lead Conversion
22:30 Niche vs Horizontal Scaling
28:45 From £300 Clients to £2.2M Quarter
35:20 Content Production Strategy: In-House Teams & Client Collaboration
42:15 Client Acquisition Methods: Outbound, Inbound & Reputation Building
48:30 The Power of Volume
55:10 Team Building & Scaling: Hiring, Training & Managing Growth
01:00:45 AI Integration: Efficiency Gains & Future of Agency Operations
01:09:34 Final Advice for Stuck Agencies: Building Pipeline & Demand Generation

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The Agency Giants Podcast - Episode 25 (Jack McLaren)
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You’d think billion-dollar brands would always choose the biggest agencies...

But they’re not!

Jack McLaren left Jellyfish & Dentsu, two of the world's largest marketing agencies, to start PATTRNS.

A lean 40-person agency that’s now working with JD Sports & Gorilla Glue

In this week’s episode of Agency Giants, we break down why big brands are switching to smaller boutique agencies like his.

Jack's LinkedIn: https://www.linkedin.com/in/jack-mclaren-340a01a6/
PATTRNS: https://www.pattrns.uk/
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Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=837d
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FREE Agency Owners Community: https://www.skool.com/agencyowners
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https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
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🎧 Stream on your favorite audio platform:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
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Instagram: https://www.instagram.com/agencygiantspodcast/
Facebook: https://www.facebook.com/agencygiantspodcast/
TikTok: https://www.tiktok.com/@agencygiants
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00:00 From Big Agency to Boutique: Why Jack Left Dentsu
15:20 Landing the First Major Client & Building Transparency
28:45 Performance Models, Equity Deals & The Future of Agency Pricing
41:30 AI's Impact on Media Buying & Creative Strategy
53:15 Building Company Culture & Hiring for Curiosity
1:01:00 Major Client Wins: JD Sports, Gorillas & Hammerson
1:08:40 Working with Challenger Brands & Leadership Lessons