In this episode I discuss what a brand is and what it means for tennis coaches. Brand and marketing has long been a side interest for me and I cover common misconceptions and brand perceptions.

Coaches need to spend time building their brand.

Are you a tennis coach business owner and Interested in learning more - sign up to a free 14 day newsletter here - https://theartoftennis.kit.com/a7c87026f3

Cheers

Rick

In this episode I talk about when we as coaches discover that keen young player who is passionate about the game.

I discuss the importance of looking at the big picture and seeing it as a 10 year journey.

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Rick

In this episode I go over the entire days coaching schedule. From before work tennis players to day time lessons, after school and into the evening there are potential lessons everywhere.

This will help you as coaches to work out who you should be focusing on to build out your schedule.

Are you a tennis coach business owner and Interested in learning more - sign up to a free 14 day newsletter here - https://theartoftennis.kit.com/a7c87026f3

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In this episode I discuss Robert Kiyosaki’s book, Rich Dad Poor Dad cashflow quadrant and how this can relate to tennis coaches. Employee, self employed, business owner, Investor.

As a tennis coach there are advantages and disadvantages to all these quandrants.

Are you a tennis coach business owner and Interested in learning more - sign up to a free 14 day newsletter here - https://theartoftennis.kit.com/a7c87026f3

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Rick

This is all about how to run an engaging group tennis lesson. As a coach this is how you can expand your clientele by showcasing how great a tennis session with you can be.

I cover how’s it’s ok to have a different coaching style and you should lean into your strengths. A poor lesson though is found on the extremes, from far too boring and technical to full of nothing but ‘hoo haha’, full of enthusiasm but ineffective.

Are you a tennis coach business owner and Interested in learning more - sign up to a free 14 day newsletter here - https://theartoftennis.kit.com/a7c87026f3

Cheers

Rick

In this episode I cover why players take up the game — the real reasons people start their tennis journey and the different types of players who come to the sport.

Understanding your players' why is one of the most powerful tools in your coaching toolkit.

Are you a tennis coach business owner and Interested in learning more - sign up to a free 14 day newsletter here - https://theartoftennis.kit.com/a7c87026f3

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Rick

In this episode I cover my love/hate relationship with tennis. From an early love and obsession to a love/hate relationship during the teen and early 20s years.

Eventually responsibility, maturity and impulse control improvements (pre frontal cortex in Male brain development) saw a turning point in the mid 20s.

Are you a tennis coach business owner and Interested in learning more - sign up to a free 14 day newsletter here - https://theartoftennis.kit.com/a7c87026f3

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Rick

Here I cover some of my own insecurities on whether I was good enough to become a tennis coach. I cover some different levels of players that you typically coach and how there are lots of different spaces for different coaches.

I had thought that to be a successful tennis coach will require closer to the ex pro status but this was an incorrect assumption.

Are you a tennis coach business owner and Interested in learning more - sign up to a free 14 day newsletter here - https://theartoftennis.kit.com/a7c87026f3

Cheers

Rick