エピソード

  • Episode 153: WSJ’s “revenge of the publicists” article; practical considerations for B2B leaders

    Episode 153: WSJ’s “revenge of the publicists” article; practical considerations for B2B leaders
    2026/06/23

    Text version of this episode with links to the resources mentioned: https://www.swordandthescript.com/2026/06/revenge-of-the-publicists/
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    7 分
  • Episode 152: The growing problem of "no comment" and how it lets others shape public opinion

    Episode 152: The growing problem of "no comment" and how it lets others shape public opinion
    2026/06/16

    Text version of this post with links to the cited resoruces: https://www.swordandthescript.com/2026/06/no-comment-perception/
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    6 分
  • Episode 151: A seed to fix the growing public relations problem for AI companies

    Episode 151: A seed to fix the growing public relations problem for AI companies
    2026/06/09

    Text version of this post: https://www.swordandthescript.com/2026/06/public-relations-problem-ai/
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    11 分
  • Episode 150: Does AI visibility provide PR with third-party validation?

    Episode 150: Does AI visibility provide PR with third-party validation?
    2026/06/02

    Text version of this post: https://www.swordandthescript.com/2026/05/ai-third-party-validation/
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    5 分
  • Episode 149: Should PR accept an interview with a publication that has a small audience?

    Episode 149: Should PR accept an interview with a publication that has a small audience?
    2026/05/26

    Text version of this episode: https://www.swordandthescript.com/2026/05/interview-small-audience/
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    4 分
  • Episode 148: How long does it take for B2B tech to close a deal – from first touch to deal-closed?

    Episode 148: How long does it take for B2B tech to close a deal – from first touch to deal-closed?
    2026/05/19

    Text version of this episode: https://www.swordandthescript.com/2026/05/b2b-tech-close-a-deal/
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    5 分
  • Episode 147: The delay between gated content download and consumption

    Episode 147: The delay between gated content download and consumption
    2026/05/08

    Text version of this post with links to the underlying resources: https://www.swordandthescript.com/2026/04/gated-content-consumption/
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    9 分
  • Episode 146: What journalists say about PR follow-up pitches

    Episode 146: What journalists say about PR follow-up pitches
    2026/05/05

    Text version of this post, with links to the cited resoruces: https://www.swordandthescript.com/2026/04/follow-up-pr-pitches/
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    10 分