You know that vicious little voice inside your head telling you you're a fraud?

Today's guest Terri Trespicio has some thoughts on it. Because there's nothing worse than being bullied by your own brain.

Terri's an award-winning writer and speaker. She’s delivered a wildly successful TED Talk with over 8 million views. Gosh.

She knows a lot about that nasty internal voice. We discuss why imposter syndrome will never respond to evidence, the crucial difference between your inner critic and your intuition + why confidence is slightly overrated.

Plus - randomly, what the ocean has to do with your writing practice...

Do go back and listen to Terri's first episode on her book, Unfollow Your Passion.

Books discussed in this episode:

The Existential King - Carolyn Elliott

Meditations for Mortals - Oliver Berkman

Unfollow Your Passion – Terri Trespicio

Terri's Website: territrespicio.com/trystudio

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If you’d like my help with your Business go to www.lizscully.com/endlessClients

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And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

What can a quiet little boy, a dying tree and a box of lost mittens teach us about standing out in a world of bland and often AI-generated copy?

Quite a lot, actually.

Rachel Allen - copywriter, author + Chief Marketing Officer - joins me to discuss Jacques Goldstein's gorgeous picture book Bertolt.

We discuss why it's a masterclass in messaging, what grief has to do with your best creative work + why the people who say the least often understand the most.

And a small bonus - the number one piece of copy advice Rachel is handing out this year.

Look for more Classics episodes for more kids book foolishness + the answers to the business questions nobody's asking… but, perhaps should be.

Book discussed in this episode:

Bertolt - Jacques Goldstein

Rachel’s Website: boltfromthebluecopywriting.com

Rachel’s Instagram: instagram.com/boltfromthebluecopywriting

Rachel's Substack: boltfromtheblue.substack.com

Rachel’s email : hello at boltfromthebluecopywriting.com

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If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

What can palm trees in LA + board games teach you about strategy? I talk with executive coach Juliet Corbett about finding strategy lessons in unexpected places.

We explore how childhood games taught Juliet to be a strategist + why the board game Labyrinth is a lesson in agility. I share how I have difficulty visiting an ice cream shop and not entirely reworking their entire strategy in my head.

Look for more shows in this Strategy Sessions strand.

Books discussed in this episode:

Meditation for Mortals - Oliver Burkeman

99% Invisible - Kurt Kohlstedt and Roman Mars

The Prince - Niccolò Machiavelli

Juliet's Website + Free Ebook: consultjuliet.co.uk/ebook

Juliet's LinkedIn: linkedin.com/in/julietcorbett

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If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

It’s that time again – another fabulous fiction Pop-up.

Word-nerd and Biz Book regular Rachel Allen is with us again + this time we’ve both got a linked theme for our books (check out how fancy + organized we are)

Look for more Pop-Ups – the last show of most is either History or Fiction and packed with reading suggestions

Books discussed in this episode:

Forever Amber - Kathleen Windsor

Hooked - Asago Yuzuki

Butter - Asago Yuzuki

The Kaiju Preservation Society - John Scalzi

Convenience Store Woman - Sayaka Murata

Eleanor Oliphant is Completely Fine - Gail Honeyman

The Cactus - Sarah Haywood

The Poisonwood Bible - Barbara Kingsolver

Bullet Train - Kotaro Isaka

Rachel’s Website: boltfromthebluecopywriting.com

Rachel’s Instagram: instagram.com/boltfromthebluecopywriting

Rachel's Substack: boltfromtheblue.substack.com

Rachel’s email : hello at boltfromthebluecopywriting.com

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

Right Tools, Wrong Strategy | Classics with Ron Tester

Ever bought a course you never finished? Yeah - me too.

Ron Tester is back to discuss Oliver Jeffers' delightful book Stuck + what happens when you keep throwing things at problems without a strategy.

We discuss why buying courses feels like progress when it isn't, the difference between tactics + strategy and why more is almost never the answer.

Look for more Classics episodes where we take stories that definitely aren't business books + treat them as though they were.

Books discussed in this episode:

Stuck - Oliver Jeffers

Book Yourself Solid - Michael Port

Ron's Website: rontestercoaching.com

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If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Ever opened an email that's a wall of text + had to scroll all the way to the bottom just to find out what it's actually about?

Communication expert Chris Fenning quite literally wrote the book on why this happens and - more importantly - how to fix it.

We discuss two simple frameworks for clearer communication, why waffle reads as disrespect rather than charm + the uncomfortable truth that people rate your competence based on how quickly you get to the point.

Being clearer can change the trajectory of your career.

Look for more author interviews in this strand.

Books discussed in this episode:

The First Minute - Chris Fenning

The Three Minute Rule - Brant Pinvidic

Chris's Website: chrisfenning.com

Chris on Linkedin: linkedin.com/in/chris-fenning

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If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

It's been a while since we had our Your Biz Needs a Book strand front and centre. So it's time to remind you how helpful a book can be.

In the studio Sean Platt is back - he's written 200+ books + ghost-written plenty more. He's never found a business that couldn't benefit from one - even the local chiropractor.

We discuss why writing the wrong book can actively hurt you, the question you must ask before you write a single word + why the thing you're almost throwing away because it's too easy might be your most valuable content.

Look for more episodes in the Your Biz Needs a Book strand - there's a huge number of experts there sharing helpful info and encouragement.

Sean's Ghost-writing Website: bookyourbusiness.co

Sean’s Publishing Website: Sterling & Stone

https://sterlingandstone.net/

Sean on LinkedIn: Profile here

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If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Growing up - did you love Where the Wild Things Are? Gorgeous book, but thing is, it's a terrible template for business.

Kym Medina joins me to discuss Maurice Sendak's classic + what it teaches about seagull management.

We discuss why the book lands so differently in the UK vs US, the difference between loud borrowed power + real sustainable power + why creativity collapses without responsibility.

Look for more Classics episodes where we take stories that definitely aren't business books + treat them as full-on business texts.

Books discussed in this episode:

Where the Wild Things Are - Maurice Sendak

Matilda - Roald Dahl

Babar the Elephant - Jean de Brunhoff

The Snowy Day - Ezra Jack Keats

Kym’s Website: projectpowerplayer.com

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If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.