『The Brand Blueprint』のカバーアート

The Brand Blueprint

The Brand Blueprint

著者： Founder and Co Host Dana Ammons Value Growth Partners LLC
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今ならプレミアムプランが3カ月 月額99円

2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

 ”The Brand Blueprint Podcast” is a dynamic video podcast that guides aspiring entrepreneurs through the process of creating and launching their own consumer product goods (CPG) brands. Led by hosts Dana and Cataanda, each episode follows the step-by-step journey of building a new brand, from market research to product development and branding strategies. Featuring insightful interviews with industry leaders, unbiased product reviews, and updates on the latest industry news, the podcast offers valuable guidance and inspiration for listeners looking to enter the competitive CPG market.Founder and Co Host Dana Ammons, Value Growth Partners LLC マネジメント・リーダーシップ リーダーシップ 経済学
エピソード
  • The Brand Blueprint: Your Margins Are Lying to You — What Founders Miss About Profitability

    The Brand Blueprint: Your Margins Are Lying to You — What Founders Miss About Profitability
    2026/04/15

    A lot of founders think they understand profitability because they know their selling price and their product cost.But real-life margin pressure usually shows up in the places founders don’t fully account for:• shipping • returns • discounting • marketplace fees • customer acquisition • operational friction • manual founder labor In this episode of The Brand Blueprint, I break down why “paper margins” and real-life margins are often two very different things — and what founders should be pressure-testing before they scale.For strategy support:📩 dana@valuegrowthpartners.com🌐 www.thebrandblueprint.biz
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    5 分
  • Title: 3 Funding Opportunities Founders Should Understand Better — CO—100, Comcast RISE, IFundWomen

    Title: 3 Funding Opportunities Founders Should Understand Better — CO—100, Comcast RISE, IFundWomen
    2026/04/10

    This week’s Funding Friday is about more than “three opportunities.”

    It’s about how founders should think about the organizations behind the funding and what those opportunities are really designed to do.

    In this episode, I break down:

    CO—100 / U.S. Chamber

    Why this is really about recognition, credibility, and visibility — not just money

    🔗 https://www.uschamber.com/co/co-100

    Comcast RISE

    Why this is more about strengthening the business than just writing a check

    🔗 https://www.comcastrise.com/

    IFundWomen

    Why ecosystem positioning and repeated access can matter more than one-off application wins

    🔗 https://www.ifundwomen.com/grants/apply-for-grants

    If you want the full funding tracker or support thinking through what actually fits your business:

    📩 dana@valuegrowthpartners.com

    🌐 www.thebrandblueprint.biz

    Special appreciation to ALT Finance for helping support capital access conversations across The Brand Blueprint ecosystem.
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    8 分
  • The Brand Blueprint: April 9th Market Signal Update | What Breaks First When You Scale?

    The Brand Blueprint: April 9th Market Signal Update | What Breaks First When You Scale?
    2026/04/09

    Growth sounds like good news — until it starts exposing the parts of your business that were never built to carry more pressure.


    In this Week 3 Market Signal Update, Dana Ammons breaks down one of the most important questions a founder can ask: what breaks first when you scale?


    From margin erosion and fulfillment strain to visibility gaps and the founder becoming the bottleneck, this episode explores why growth is not just expansion — it is pressure. And pressure has a way of revealing whatever was already weak in the business.


    If your business is growing now, or you are trying to prepare it for growth, this conversation will help you ask better questions before scale becomes expensive chaos.


    Listen now, share with a founder in growth mode, and follow The Brand Blueprint for more founder strategy and market insight.
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    8 分
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