What Property Management System (PMS) should you use to create your custom direct booking site? In this first episode of the short and sweet summer series, I’m ranking a number of property management systems in terms of the best user experience and site customization.

Time-stamps:

My experience with property management systems (1:51)

How we build custom direct booking sites (4:12)

20% off your annual subscription of Lodgify (5:35)

Adding code to your custom site (6:37)

Not all property management systems are created equal (7:31)

Mentioned in This Episode:

Use code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgify

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Are you making the most of your 5-star reviews? Today I’m sharing a replay of episode 53, which is all about utilizing your short-term rental’s 5-star reviews throughout your marketing. Tune in for action steps beyond simply just posting the reviews to your Instagram story.

This episode originally aired as episode 53 on July 23, 2025.

Time-stamps:

Why you need to ask for 5-star reviews (5:56)

How to ask for a 5-star review (10:19)

20% off your annual subscription of Lodgify (13:30)

What to do with your 5-star reviews on Airbnb (15:37)

Reviews aren’t just for marketing (18:24)

When you earn less than 5 stars (19:58)

Mentioned in This Episode:

Use code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgify

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

You’ve got your colors, logo, and fonts, now what? In today’s episode, I’m diving deeper into branding and brand activations: the secret to bringing your brand experience to life. Plus, I’m sharing a number of real-life examples for short-term rentals, boutique hotels, and personal brands.

Time-stamps:

Wednesday Wins (0:50)

Defining brand activations (2:09)

Examples of brand activations (3:40)

How my clients have done brand activation (8:23)

20% off your annual subscription of Lodgify (14:15)

Brand activation for boutique hotels (15:16)

Brand activation for personal brands (19:52)

Creating your own brand activations (22:14)

Mentioned in This Episode:

Use code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgify

Acadia Evergreen Retreat: acadiaevergreenretreat.com

The Homestead at Cunningham Creek on Airbnb: airbnb.com/room

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling