『The Business Case For Women's Sports』のカバーアート

The Business Case For Women's Sports

The Business Case For Women's Sports

著者: Caroline Fitzgerald
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Welcome to the GOALS podcast, The Business Case For Women's Sports, presented by Ally, where we explore every corner of the women’s sports industry from the field to the front office. Hosted by Caroline Fitzgerald, this podcast features interviews with leaders in women's sports that dig into topics like data insights, marketing strategies, and sponsorship deals. We believe that it’s good business to invest in women’s sports, and our #GOAL is to prove it. 経済学
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  • Ep. #197 How Sam Rapoport Changed Football Forever ft. Sam Rapoport
    2026/06/09

    In episode 197 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Sam Rapoport, one of the most influential leaders in football.

    From creating the NFL Women's Forum to helping drive the explosive growth of girls' and women's flag football, Sam has spent her career breaking barriers and creating opportunities for women across the sport.

    In this episode, hear about:

    • 🏈 How the NFL Women's Forum helped transform the league's hiring pipeline for women
    • 💡Why access – not talent – is often the biggest barrier facing women in sports leadership
    • 📈 Why women's flag football may be one of the biggest growth opportunities in sports today

    From NFL front offices to the Olympic movement, Sam shares what it takes to create lasting change – and why the future of women in football has never been brighter.

    More from GOALS

    • Follow GOALS on Twitter: @goals_sports_
    • Follow GOALS on Instagram: @goals_sports_
    • Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports
    • Shop: goals-sports.com/shop
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    24 分
  • Ep. #196 Why USA Sports Is Betting Big On Women’s Sports ft. Matt Hong
    2026/06/02

    In episode 196 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Matt Hong, the President of USA Sports.

    From the WNBA and LOVB to the LPGA and the upcoming U.S. Women’s Open, presented by Ally, USA Sports is making major investments in women’s sports coverage – and seeing major returns.

    In this episode, hear about:

    • 📺 Why USA Sports is expanding its women’s sports coverage
    • 🏀 How strategic “franchise” programming & promotion is key to making women’s sports more visible & accessible
    • ⛳ Why women’s golf in particular has massive untapped audience potential
    • 💡 Why Matt believes women’s sports have been historically undervalued

    As women’s sports viewership continues to surge, Matt shares why USA Sports views women’s sports as one of the biggest growth properties in media today.

    More from GOALS

    • Follow GOALS on Twitter: @goals_sports_
    • Follow GOALS on Instagram: @goals_sports_
    • Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports
    • Shop: goals-sports.com/shop
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    23 分
  • Ep. #195 Meet Able Made: The Purpose-Driven Brand at the Intersection of Style, Soccer, and Impact, ft. Suzanne McKenzie
    2026/05/28

    In episode 195 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Suzanne McKenzie – Founder & CEO of Able Made, a responsible, sport-inspired lifestyle brand fusing soccer culture, elevated design, and social impact.

    After losing her husband to sudden cardiac arrest while playing the game he loved, Suzanne created a youth soccer foundation in his honor – and launched Able Made to support it.

    Able Made exists to empower city youth while proving that design can do as much good as it looks.

    From rejecting “shrink it and pink it” design norms to building a brand rooted in both purpose and lifestyle, Suzanne is redefining what it means to operate at the intersection of sport, style, and social impact.

    In this episode, hear from Suzanne on:

    • 🫶 How Able Made is rethinking sports apparel through design, sustainability, and purpose
    • ⚡️ Why authenticity and impact are key differentiators in today’s sports business landscape
    • 🤝 How investing across the entire women’s sports ecosystem unlocks long-term growth

    More from GOALS

    • Follow GOALS on Twitter: @goals_sports_
    • Follow GOALS on Instagram: @goals_sports_
    • Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports
    • Shop: goals-sports.com/shop
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    27 分
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