Nobody teaches performers the business side of the industry. You spend years on audition technique, vocal training, dance and craft, then get into the industry and realise no one showed you the other half: how to think of yourself as a business, how to market what you do, and how to make sure the right people know how to find you.

In this solo episode kicking off Season 7 of The Business of Show Business, Jamie Body draws on nearly 20 years across theatre, TV, film, arts marketing and industry journalism to unpack the mindset and practical strategies that get you in the room and keep you there.It's not always the most talented person who works. It's the most discoverable, the most consistent, and the one who makes it easiest for the right people to say yes.

In this episode:

- Why you are the CEO of your own career (and your own marketing manager, PR, finance director and HR)

- What your personal brand actually is: what people say about you when you leave the room

- How to turn your reach from a 150-seat theatre into a "stage without walls"

- The brand audit every performer should do (open an incognito window and Google yourself)

- Why you should pick three platforms and "be a triple threat" rather than burning out on six

- The "go ugly first" rule and how to beat social media resistance

- What to post when you're not working (hint: you're always working)

- The brand lens: does it entertain, inspire, start conversation or educate?

- The rule of threes for content

- Why a goal without a plan is just a wish, and how to work backwards from it

- Networking vs canvassing: two ears, one mouth

Whether you're a performer, creative, or freelancer trying to build a career that reflects how hard you work, this episode offers a different lens to look through, one that changes how you approach every decision related to your career.

Got a topic you want Jamie to explore? Send a DM.

Subscribe for new episodes of The Business of Show Business, with conversations featuring performers, casting directors, agents, producers, marketing specialists and PR experts, all answering the same question from different angles: how does this industry actually work, and how can you make it work for you?

🎧 Listen to the full archive wherever you get your podcasts

🌐 thebusinessofshowbusiness.com

📩 info@jamiebody.com

🎧 Listen to the full archive wherever you get your podcasts

🌐 thebusinessofshowbusiness.com

📩 info@jamiebody.com

What does it actually mean to succeed as an actor? In this episode, journalist and presenter Jamie Body is joined by Alexa Morden — actor, coach, author, and founder of the 98% podcast and CIC — to have the conversation the industry rarely wants you to hear.

Alexa breaks down why chasing the traditional idea of "making it" could be holding you back, how to find genuine success and fulfilment at any stage of your acting career, and why being in the 98% of actors who don't earn their main income from acting is nothing to be ashamed of.

They also get into the red flags actors need to watch out for — from fake producers and IMDb credit fraud to agencies withholding pay — and why Alexa turned her podcast into a Community Interest Company to keep fighting for actors who have nowhere else to turn.

Plus, in Lights, Questions, Action: the role Alexa always wanted, the acting advice she thinks is complete nonsense, and why you absolutely need to be her friend if you're okay with voice notes.

🎙️ Topics covered:

• Why only 2% of actors earn their main income from acting?
• Redefining success on your own terms. Internal vs external validation. Control the controllables — a process-focused approach to your career.
• Industry red flags and the work of the 98% CIC: The myth of blacklisting.
• Writing Beyond the Spotlight with her father, performance psychologist Dr Steve Ball 📖 Alexa's book Beyond the Spotlight is out now.

🎧 Find the 98% podcast wherever you listen to podcasts. The Business of Show Business is the podcast for performers, creatives, and industry professionals navigating the real world of show business. Hosted by Jamie Body, distributed across 45+ countries.

Subscribe for new episodes monthly and leave a comment below — what's your definition of success as a performer?

What does it take to write, direct, produce — and edit — your own feature film? This week on The Business of Show Business, Jamie Body sits down with British-American filmmaker Peter Glanz to talk about his highly anticipated new film Savage House.

Set against the chaos of 18th century England — a Pox outbreak, the Jacobite Uprising, and a society obsessed with image and social climbing — Savage House is a darkly funny, madcap satire of greed, class, and power, starring Richard E. Grant and Claire Foy. The film has already landed five-star reviews following its world premiere.

In this mini episode, Peter reveals:

— How a single image of a nobleman at a candlelit dinner table sparked the entire script

— Why 1715 felt like a "black mirror" for our times

— The reality of making a period drama on a tight budget — and storyboarding every single frame to make it work

— What it was like directing Richard E. Grant and Claire Foy, and the direction he gave Claire that unlocked her performance

— Why he edited the entire film on a MacBook Air at home

— His honest advice for emerging filmmakers and directors trying to break through

Peter's career spans a short film that premiered at both Cannes and Sundance, commercials for Chanel, YSL, Marc Jacobs and Tommy Hilfiger, a Carly Rae Jepsen music video starring Tom Hanks with over 300 million views, and an adaptation for Paramount Pictures. Savage House is his most ambitious project yet.

If you love film, filmmaking, British period drama, or the business behind the screen — this one is for you.

Savage House is in cinemas now.

The Business of Show Business is hosted by Jamie Body and available on all major podcast platforms.