The Ceiling Word-of-Mouth Creates (And What a Shattered Leg Had to Do With Breaking It)
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The Ceiling Word-of-Mouth Creates (And What a Shattered Leg Had to Do With Breaking It)
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Libby broke her leg on a snowmobile in Idaho. Spent ten weeks on her couch. Accidentally built a content engine that grew their business more than twelve years of word of mouth did.
Cool origin story. Terrible way to find it.
Started talking to Claude like she'd talk to a consultant except this one was available at 11pm and didn't charge by the hour.
Learned Canva. Built templates. Created a weekly content workflow from a couch in recovery. No design background. No marketing degree. Just twelve years of knowing her business better than anyone.
Troy was skeptical. Until he saw the post. Then he said, "That looks like a real company."
She looked at him and said, "We are a real company."
Iconic moment. Deeply uncomfortable for Troy, probably.
You don't need skills you don't have. You need to know your business, and you already do.
Libby figured this out with a shattered leg and a laptop. You have both your legs. No excuses, respectfully.