『The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing』のカバーアート

The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing

The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing

著者： Fexingo
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Lucas and Luna sit at a writer's desk, a vintage typewriter between them, and argue about the first line of a sales letter. They don't debate 'write better' platitudes. They pull up real campaigns: the 1985 Boardroom bulletins that ran for a decade, the long-form VSL that sold a $2,000 course with a 42% conversion rate, the direct-mail package that lifted response 18% by changing one headline word. Lucas, in his tweed blazer, traces the rhythm of a sentence aloud; Luna, in her burgundy cardigan, crosses out every adjective that doesn't carry weight. Together, they show you what separates a persuasive read from a scroll-past. Each episode picks one letter, one headline, one bridge paragraph, and dissects it line by line—why it works, what it assumes about the reader, where it could break. The listener is someone who writes for a living: copywriters, marketers, founders writing their own landing pages, anyone who has stared at a blinking cursor and needed a better opening. No fluff, no 'write like this' formulas. Just the craft of selling with words, examined by two people who respect the reader's attention. After listening, you'll see every email subject line and ad headline differently—and you'll know what to change. #Copywriting #SalesLetters #Headlines #PersuasiveWriting #DirectResponse #DirectMail #VSL #CopyCraft #FexingoBusiness #BusinessPodcast #MarketingPodcast #Marketing #Business #CopyTips #ConversionCopy #LongFormCopy #EmailMarketing #AdCopy Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
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  • How a Handwritten P.S. Beat the Entire Body of a Sales Letter

    How a Handwritten P.S. Beat the Entire Body of a Sales Letter
    2026/06/09
    In this episode of The Copywriting Podcast, Lucas and Luna examine the remarkable 1968 direct mail experiment by copywriting legend John Caples, where a simple handwritten postscript in blue ink generated 57% more sales than the full two-page letter alone. They break down the psychology behind why the P.S. works—recency effect, intimacy, and fear of missing the call to action—and share modern equivalents like email preview text and Amazon's 'Customers who bought this also bought' algorithm. The hosts also explore how Swiss copywriter Dieter Rams applied similar minimalist principles to product design, proving that the most persuasive detail is often the one that feels least like a sales pitch. Tune in to discover why the best copywriters save their strongest argument for last. #JohnCaples #DirectMail #Copywriting #Persuasion #Marketing #SalesLetters #PS #RecencyEffect #CallToAction #Minimalism #DieterRams #Psychology #Headlines #Advertising #Business #FexingoBusiness #BusinessPodcast #CopywritingPodcast Keep every episode free: buymeacoffee.com/fexingo
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    10 分
  • How a Long Sales Letter Beat a Short One by 80 Percent

    How a Long Sales Letter Beat a Short One by 80 Percent
    2026/06/08
    In episode 39 of The Copywriting Podcast with Fexingo, Lucas and Luna dive into the famous battle between long-form and short-form copy. They dissect a classic case from the 1990s: a two-page letter from a financial newsletter that pulled an 80 percent higher response than the one-page version — even though most recipients never read past the first paragraph. They explore why length works when 'readers' are actually skimmers, how the Johnson Box and postscript hijack the eye path, and what modern landing page tests reveal about the 'scannability paradox.' If you've ever been told to 'keep it short,' this episode will make you think twice. Plus, a brief moment about listener support that keeps the show ad-free. #Copywriting #DirectMail #LongFormCopy #SalesLetters #MarketingPsychology #PersuasiveWriting #HeadlineWriting #JohnCaples #ClaudeHopkins #ResponseRates #LandingPages #CopywritingTips #DirectResponse #Scannability #MarketingTests #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • How a Blank Page Sold More Than a Full Brochure

    How a Blank Page Sold More Than a Full Brochure
    2026/06/08
    In this episode, Lucas and Luna explore the counterintuitive power of white space in copywriting. They examine a 1960s direct mail campaign from a small publisher that sent a nearly blank letter with just one sentence—and saw a 44 percent higher response rate than their four-page brochure. The hosts unpack the psychology behind the blank page: how empty space signals confidence, forces curiosity, and respects the reader's time. They relate it to modern examples like Apple's minimalist product pages and the rise of 'less is more' email marketing. Lucas shares his own test running a stripped-down landing page for a consulting offer that converted at double the rate of the detailed version. The conversation lands on a practical framework: what to cut when you're tempted to add more words. A focused, specific case study that will make you rethink every paragraph you write. #WhiteSpace #Copywriting #DirectMail #LessIsMore #Minimalism #ResponseRate #1960sCampaign #Publisher #Apple #LandingPage #Conversion #EmailMarketing #Psychology #Curiosity #Confidence #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo
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    7 分
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