『The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth』のカバーアート

The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth

The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth

著者： Fexingo
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The DTC Marketing Podcast with Fexingo is the daily show where Lucas and Luna cut through the noise of direct-to-consumer brand strategy, Shopify optimization, and e-commerce growth — without the hype. Each episode examines a specific DTC brand's recent performance: customer acquisition costs, retention mechanics, unit economics, and the tactical decisions behind their marketing spend. Lucas, a former journalist covering retail tech, pushes for the numbers behind the narrative; Luna, a seasoned e-commerce operator, challenges assumptions with on-the-ground realities from brands like Allbirds, Glossier, and Warby Parker. Together, they dissect A/B tests that worked (and those that didn't), zero in on CAC payback periods, and debate the viability of TikTok shop vs. email flows for repeat purchase. This show is for founders, marketing leads, and growth operators who want to move beyond surface-level 'tips' and understand the actual P&L math of DTC. Expect no celebrity interviews, no 'secrets to success' — just two sharp minds arguing over retention curves and ad creative fatigue. How do you scale a DTC brand in 2025 when every channel is saturated? #DTC #DirectToConsumer #Shopify #EcommerceGrowth #CustomerAcquisition #UnitEconomics #RetentionMarketing #CAC #EmailMarketing #TikTokShop #MetaAds #BrandBuilding #MarketingStrategy #Ecommerce #BusinessPodcast #FexingoBusiness #Marketing #Business Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
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  • How DTC Brands Use Product Sampling to Acquire Customers

    How DTC Brands Use Product Sampling to Acquire Customers
    2026/06/08
    Lucas and Luna dive into the surprisingly effective strategy of product sampling for DTC brands. They examine how companies like Native Deodorant and ILIA Beauty use targeted sampling to acquire high-LTV customers, cut acquisition costs, and generate word-of-mouth. The episode covers key metrics like conversion rates, optimal sample sizes, and how to integrate sampling with email follow-ups. Lucas highlights a specific case where a beauty brand turned 30 percent of sampler recipients into full-size purchasers, while Luna questions whether sampling works for low-margin categories. They also touch on the logistics of sampling programs and how to avoid common pitfalls like cannibalizing full-price sales. By the end, listeners have a concrete framework for launching or optimizing a sampling strategy as part of their DTC growth playbook. #DirectToConsumer #ProductSampling #CustomerAcquisition #DTCGrowth #MarketingStrategy #NativeDeodorant #ILIA #BeautyBrand #SampleStrategy #ConversionRate #CustomerLTV #EmailMarketing #WordOfMouth #Ecommerce #FexingoBusiness #BusinessPodcast #DTCPlaybook #SamplingROI Keep every episode free: buymeacoffee.com/fexingo
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    10 分
  • How DTC Brands Use Retail Media Networks for On-Site Ads

    How DTC Brands Use Retail Media Networks for On-Site Ads
    2026/06/08
    Episode 38 of The DTC Marketing Podcast explores a fast-growing revenue stream for direct-to-consumer brands: retail media networks. Lucas and Luna break down how brands like Best Buy and Instacart are opening their digital storefronts to third-party advertisers, and what smaller DTC players can learn from the model. They walk through the mechanics of on-site ad placements, the role of first-party data in justifying premium CPMs, and the tension between ad revenue and shopper trust. Specific focus: how a cosmetics DTC brand used Instacart's network to fund free shipping without raising product prices. The conversation avoids buzzwords and stays grounded in actual numbers and trade-offs. No fluff, no filler—just a clear look at whether DTC brands should rent out shelf space on their own sites. #RetailMediaNetworks #DTCMarketing #FirstPartyData #OnSiteAdvertising #InstacartAds #BestBuyAds #EcommerceRevenue #ShopperMarketing #CPM #AdMonetization #DTCBrands #MarketingStrategy #DigitalStorefront #ThirdPartyAdvertisers #CustomerTrust #FexingoBusiness #BusinessPodcast #MarketingPodcast Keep every episode free: buymeacoffee.com/fexingo
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    10 分
  • How DTC Brands Profit from Customer Data Portability

    How DTC Brands Profit from Customer Data Portability
    2026/06/07
    Lucas and Luna explore how DTC brands are using customer data portability — the ability for users to export and share their data — as a growth and retention strategy. They examine the case of Beauty Pie, a membership-based beauty brand that lets customers export full purchase history, skin profiles, and preferences to rival brands. Lucas explains how this radical transparency builds trust and reduces churn, while Luna questions whether it creates competitive risk. The episode also covers how data portability is becoming a regulatory necessity under the EU's GDPR and California's CPRA, and how early-adopter DTC brands are turning compliance into a marketing advantage. Listeners learn one concrete tactic: offering a 'data download' button in your account dashboard as a trust signal. #DataPortability #DTCBrands #CustomerTrust #BeautyPie #GDPR #CPRA #MarketingStrategy #Retention #Transparency #DataRights #CustomerExperience #SubscriptionCommerce #EcommerceGrowth #RegulatoryCompliance #DigitalTrust #FexingoBusiness #BusinessPodcast #DTCMarketing Keep every episode free: buymeacoffee.com/fexingo
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    12 分
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