Podcasts build depth; PR builds reach. Here's how smart brands use both to compound authority.

If your message is unclear or your show selection is off, even strong brands can miss the trust, authority, and ROI that the right podcast appearances can create.

Join Brad Friedman and Liz Brooks as they explore how podcast interview marketing and PR work together, how to choose the right shows, and how strategic storytelling helps small and medium-sized enterprises and brands connect with their audiences so you can build authority, visibility, and measurable results.

Liz Brooks is a Client Account Manager at Interview Valet with a focus on podcast interview marketing and PR.

With experience at top media outlets and PR agencies, Liz helps small and medium-sized enterprises and brands connect with their audiences through strategic storytelling and smarter podcast outreach.

The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai. And if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

Most service-based businesses use the same software and the same playbook, hoping efficiency alone will create a competitive edge.

Join Brad Friedman and Ghazenfer Mansoor as they break down how AI automation, process mapping, and proprietary technology can help service-based businesses improve efficiency, increase valuation, and prepare for a stronger exit so you can build a more scalable, defensible company.

Ghazenfer Mansoor is a founder, author, and tech strategist who helps businesses unlock significant growth through AI and custom software. He is the CEO of Technology Rivers, a software development firm that builds HIPAA-compliant healthcare platforms, SaaS products, and internal tools that automate operations and increase valuation, especially for service-based and regulated industries.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.

80% of healthcare marketing budgets are burning money. Here's what actually works — and it's not billboards.

Join Brad Friedman and Rob Odell as they discuss why so many healthcare marketing dollars get wasted, how educational videos build trust, and what better lead follow-up looks like so you can create a more effective patient acquisition system for your practice.

Rob Odell is the owner of wpDuo and a revenue infrastructure specialist who helps medical practices, particularly in ophthalmology and dental, transform their marketing into scalable patient acquisition engines.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.

As AI moves faster than most businesses can adapt, the real challenge is using it to gain an edge without losing the human thinking and judgment that make us valuable. To do this, we've got to start using AI today.

Join Brad Friedman and Bruce Randall as they explore how businesses can start using AI, what AI is already changing in the workplace, and why human awareness, ethics, and critical thinking matter more than ever, so you can adopt AI strategically without losing your competitive edge or your humanity.

Bruce Randall bridges advanced technology and human awareness. With 25+ years in leadership roles at startups, Oracle Cloud, and AT&T, he has guided organizations through AI-driven transformation, cloud strategy, and large-scale innovation.

The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

If your business is collecting reviews without a clear strategy, you could be leaving visibility, trust, and revenue on the table.

Join Brad Friedman and George Swetlitz as they discuss how reviews, responses, sentiment analysis, and AI can strengthen your reputation management strategy so you can improve visibility, win more customers, and keep them coming back.

George Swetlitz is the Co-Founder of RightResponse AI, a reputation management platform designed to help location-based businesses drive customer growth. RightResponse AI uses advanced AI to help businesses grow by improving review management, delivering deeper review insights, and strengthening understanding of the competitive environment, all focused on driving customer acquisition and retention. George's approach to AI is grounded in operational experience, with a focus on creating practical solutions that deliver measurable results.

A graduate of Harvard Business School, George is a seasoned operator who understands how to grow organizations both organically and through smart systems. His expertise lies at the intersection of applied AI, customer acquisition, and local marketing. always with a focus on results, not theory.

The Digital Slice Podcast is brought to you by Magai. Up your AI game at friedmansocialmedia.com/magai. And if it's your first purchase, use BRAD30 at checkout to get 30% off your first 3 months.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

Paid ads can waste money quickly when tracking is broken, goals are fuzzy, and data never makes it back to the platforms.

Join Brad Friedman and Andy Janaitis as they break down how to build smarter Google and Meta ad campaigns with better measurement, stronger attribution, and more realistic strategies for small businesses so you can spend more confidently and grow profitably.

Andy is the founder and chief strategist of PPC Pitbulls, a boutique digital marketing agency that helps small businesses grow past 7 figures using Google and Meta Ads.

The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai If it's your first purchase, use BRAD30 at checkout to get 30% off your first 3 months.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

What if your marketing failed because you tested too much at once?

Too many marketers test too many variables, chase the wrong metrics, and end up with data they can't actually use to make better decisions.

Join Brad Friedman and Kenny Ridgell as they discuss how to apply the scientific method to marketing, simplify reporting, connect marketing to sales, and adapt to AI-driven search so you can make smarter decisions with cleaner data and better outcomes.

Kenny Ridgell is a data-driven marketing entrepreneur who has spent the better part of a decade merging art, science, and innovation into measurable growth strategies for his clients.

He is also the Founder & CEO of Ridge Media, a firm that stands apart by applying the scientific method to the marketing landscape.

The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

What if the numbers you trust most are sending you in the wrong direction?

If you trust platform-reported results without testing them, you may optimize spend around the wrong metrics and miss what actually drives customers.

Join Brad Friedman and Justin Rashidi as they explore data-driven marketing, digital ads, and Justin's uniquely scientific approach to marketing so you can make better measurement decisions, allocate budget more intelligently, and improve results. If you have ever made marketing decisions based on surface-level metrics, this conversation will challenge how you measure success and help you focus on what really matters.

Justin Rashidi is the founder of SeedX, a consultancy that helps medium to mid-market companies improve performance across data, sales, and marketing. In this episode, he explains how scientific thinking and hypothesis-driven testing can help marketers validate what is really happening inside the business.

With a background rooted in science and engineering, Justin brings a rigorous, data-first mindset to modern marketing. He focuses on helping companies separate platform claims from actual business impact so teams can make smarter decisions about attribution, budget allocation, and growth.

The Digital Slice Podcast is brought to you by Magai. Up your AI game at friedmansocialmedia.com/magai. And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.