Jim Barker, Chief Revenue Officer at Cooperative Computing, discusses how organizations can move from manual, repetitive work to a governed “digital workforce” that uses AI in controlled ways to replicate human actions in roles like customer service and inside sales, improve speed and responsiveness (24/7), and free people for strategic, creative leadership.

He notes many businesses limit their imagination, stay “on the keyboard,” and struggle to meet rising customer expectations in an increasingly automated economy.

Barker warns against a “silver bullet” mindset of buying new software to solve isolated problems, which often leads to costly tool sprawl and data-integration issues; he cites a manufacturer with 341 software platforms, including 60 unused, creating significant wasted spend.

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